What is LinkedIn?

LinkedIn is a social media platform designed to connect professionals with jobseekers and help them interact all in one place. Whether you’re looking for a new job, hiring someone or just want to chat to other industry experts, LinkedIn is the best place to get started.

By creating a LinkedIn profile, you’re simply showcasing your skills and work, similarly to an online CV which employers and other users can view (this depends on your account settings). You can build-up your connections and find people in similar roles to yourself and or in roles you wish to be in one day. Many people turn to LinkedIn for work-based advice, so this is also another way of interacting with connections by offering your professional advice or opinions.

Getting started on LinkedIn

Creating a profile on LinkedIn is similar to any other social platform, but the aim with LinkedIn is to present yourself in a professional manner.

LinkedIn asks you to upload your past and current work experience, as well as any specific skills you want to share with employers. If you’re creating a page for your business, a great feature on LinkedIn is that you can upload what services you provide which boosts visibility of your profile.

You can find your community by searching for companies you like or want to work for and connect with the people that work for those companies. You also shouldn’t be afraid to reach out to people on LinkedIn — if you have a question or are seeking advice, people on LinkedIn are usually more than happy to help you out.

Why is it beneficial to have a strong presence on LinkedIn?

Building up your presence on LinkedIn is a great way of getting your name out into your community. By digitally networking with other professionals and industry experts, you can gain so much information, whether that be advice, answering polls or gaining access to LinkedIn’s free online courses.

Start conversations by posting and sharing your professional opinions or work anecdotes. Building your presence on LinkedIn by expressing your brand, what you want to represent, and any brand values you stand by is also an authentic way of reaching to the right connections for you. Regularly posting and interacting on LinkedIn can also increase traffic and engagement for your website and other social platforms.

In summary — top tips for building your LinkedIn network:

– Post and share content to your profile on a regular basis

– Use a professional image for your profile picture

– Follow and like similar profiles and pages

– Participate in conversation – react and interact with users posts

– Use keywords and relevant hashtags on your posts

– Don’t be afraid to connect with as many people as possible – reach out to them with a friendly message

Contact our team at Jennie Holland PR for a chat on our social media services on how we can increase your engagement and build a substantial social media presence for you.

0115 998 3048


Find out how we can help your business

Contact us Free consultation