2024 saw the explosion of AI into our everyday. Whether you’re using it for work or pleasure, or seeing its use across social media, online content and practically everywhere else, there’s no escaping its reach.
This will continue in 2025 as the speed of AI adoption accelerates.
In marketing and specifically in digital PR, we work alongside AI in our research, data collection, idea creation, media monitoring, reporting and more. In fact, 70% – 80% of PR professionals use AI in some form.
As marketeers, we are always looking forward and keeping abreast of trends, technology, and consumer attitudes. Therefore, ceasing the opportunity to use AI to enhance our results for our clients and make our internal processes and administration more efficient is a no brainer.
However, the focus of this blog as a client-facing digital PR team is discussing the benefits AI can bring to businesses no matter the size or sector.
Organisations that are already using or increasing their use of AI in operations are getting tangible benefits that in time deliver financial gain.
Three of the major benefits of the use of AI in business to consider are:
- Making better decisions
In business, most operational decisions should be based on analysis and data rather than human instinct. Using AI to better source and define that data can help business leaders make more accurate data-driven decisions.
- Productivity gains
Perhaps one of the most apparent and easy to harness elements of AI is efficiency. AI works at speeds beyond human ability and can take on time-consuming tasks, giving employees more time to focus on more complex work.
- Financial gains
From the efficiencies mentioned above, AI enables people to work smarter, faster and leaner, leading to cost saving and therefore revenue growth.
AI is here to stay and will affect and shape more and more of our working life across all departments and marketing and PR is no different.
Need a hand navigating AI and want the gains it can bring your business through marketing? Please contact our team.