Alongside harnessing reactive opportunities, forward planning should form a core part of a communications strategy.

Planning ahead for the month, quarter and even year is beneficial, to ensure overarching business objectives are intrinsic to tactics and deliverables.

While certain seasons provide mainstay awareness dates to tap into, such as Valentine’s Day, Easter Sunday, Black Friday and Christmas, there are many national and international awareness weeks which will strike up opportunities for your brand to be part of online and offline conversations.

Alongside being the ideal time to talk, brands can look to develop bigger impactful campaigns to get noticed and showcase their product and offering.

However, it’s important to ensure the timing and execution of content is relevant – too early and you’ll miss the buzz, too late and everyone will have moved on – so plan and triple check your content for the best impact.

We’ve compiled our list of reasons for why seasonal content planning is vital:

  • Seasonal content is more emotionally resonant – we’re all aware of the main holidays and have grown up making memories each year during these occasions, so in terms of relatability – annual holidays and awareness dates are a prime time to reach and resonate with your audiences

 

  • Engagement and interaction is higher – seasonal content tends to perform well in terms of garnering engagement, so regular relevant content around awareness days is worthwhile.

 

  • Your brand will be part of the national conversation – join in the conversations and learn insights from others while you’re doing it. A buzzing online or offline space is a fantastic opportunity to showcase what you do and get in front of as many people as possible, which does wonders for your brand awareness.

 

  • You have time to dedicate to good research – planning in advance ensures that you can deliver impactful content and wider campaigns, so use the planning time wisely. It’ll be worthwhile when it comes to your return on investment

 

Could your brand do with some extra love? Speak to our communications specialists for a friendly, focused chat on 0115 998 3048.

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