When it comes to corporate success, brand reputation is a partnership between Public Relations and Human Resources and while seemingly distinct, the two entities share a surprising number of similarities when it comes to safeguarding and enhancing a brand’s image.
As a Public Relations agency, working with a Human Resources client, we regularly observe those similarities in our efforts to shape, protect and raise our clients’ reputations. We act as diligent guardians of the brand. HR protects the internal brand by upholding values and fostering a positive workplace, while PR is responsible for protecting the external brand by demonstrating positive values and actions.
But like all good relationships, the work we do with brands, as PRs and HRs, must be based on trust and transparency and working with those who believe in doing the right thing. Here’s why…
Custodians of culture
Both PR and HR agencies are the gatekeepers of an organisation’s culture. HR is responsible for fostering a positive working environment, ensuring employee satisfaction, and promoting a culture that aligns with the brand’s values… while PR, on the other hand, communicates this culture externally, shaping the public’s perception of the company.
Effective communication is the lifeblood of both PR and HR. HR tells the internal story, crafting honest narratives that resonate with employees… while PR translates that internal success for external consumption, presenting an alignment in brand perception.
Aligning internal and external messaging is crucial for brand consistency. HR and PR should collaborate to ensure that the messages communicated to employees align seamlessly with those broadcasted to the public. This synergy prevents confusion and builds trust.
Employers of choice
HR agencies play a pivotal role in attracting and retaining top talent. It is good managers and a happy workforce that are a brand’s most valuable asset when it comes to hiring the right people… while PR, in turn, projects that positive image to the public, showcasing the company as a true, employer of choice.
Happy employees are powerful brand advocates. HR fosters an environment where employees feel engaged and proud to be associated with the brand… while PR amplifies this advocacy externally, turning employees into authentic ambassadors for the company.
In the stormy seas of crises, both PR and HR agencies must navigate the issue together to ensure minimal damage to the brand. HR will manage the internal crises, addressing employee concerns and maintaining morale… while, simultaneously, PR works externally to mitigate reputational damage and communicate the company’s stance.
For more information on supporting your brand with PR (or HR!), get in touch with us today.