We’ve covered the changing landscape of public relations, marketing and communications a few times during the pandemic, highlighting ways in which brands can bolster identity, voice and reputation through what has been a challenging period for many businesses, both large and small.
But what happens now that high streets and venues up and down the country are reopening and companies are getting back on track with previously delayed plans?
Despite the pandemic, data from LinkedIn shows that marketers are more in demand than ever, which is testament to the fact that brands are recognising the need to differentiate from competitors, as companies vie to hold on to valued customers and attract new ones.
There has been a 63% increase in marketing roles advertised on LinkedIn during the last six months, with companies turning to remote professionals and agencies that can offer a flexible approach to helping reach more customers and spread positive news and post-pandemic plans.
With brands looking to recover from a difficult and highly unpredictable 2020, it’s no surprise that 2021 has seen a significant shift in businesses looking to PR and marketing professionals for innovative ways to stand out from the crowd.
It’s good news for budding PR pros wishing to get into the industry and start their careers – with so much opportunity out there, and it’s a great time to develop and expand skill bases and work with companies of all sizes across multiple sectors.
Education, retail and hospitality are among the top fields ramping up marketing activity more than ever before, as well as property and construction, heritage, legal and HR businesses that have been affected by a drop off in demand over lockdown.
At Jennie Holland PR, we’re proud to work with a number of exciting companies in different sectors including lifestyle, property, food and drink, heritage and architecture. We have been extremely busy creating and driving communications activities for brands throughout the pandemic so that news, products and services remain at the forefront of our clients’ customers’ minds.
What’s more, we’re hiring! We’re looking for talented and motivated individuals to join our team, from PR executives through to PR managers. If you’re looking to use your skills, achieve amazing results, progress your career and have fun within a friendly team, send your CV to firstname.lastname@example.org.