Navigating the world of PR – my time with Jennie Holland PR

by Saskia Purdy

Upon completion of my second year studying Business and Marketing at Northumbria University in Newcastle, I had the opportunity to join the team at Jennie Holland PR in my home town of Nottingham.

I’d wanted to broaden my skillset and learn more about the PR industry, so an internship was the perfect opportunity to do both!

As a marketing student with a keen interest in public relations, I wanted to gain knowledge and hands-on experience in a professional setting. JHPR had a broad client base, working across a diverse range of industries and this has been particularly beneficial, allowing me to understand and see in practice, how strategies are altered depending on the requirements of the clients.

From my first day, I was made to feel very welcome. I had never worked in a partially remote role before, so I was apprehensive as to how I would adjust to this new way of working, but we had regular zoom calls and kept in close contact daily, with no question being a silly question!

On the first day of my three-week internship, Rebecca gave me an overview of what tasks I would be working on and I worked with the team on a variety of content – including blogs, social media strategy and content, coverage systems, reports, press content and lots of important client research!

Having previously focused on social media for a house listings role, it was great to put my skills into practice with the social media strategy and I felt like I learned so many valuable time management and organisational skills during my placement.

Attending client meetings was a significantly important part of my internship and it was fascinating to hear the team sharing creative ideas, troubleshooting issues and planning strategies.

My time at Jennie Holland PR has flown by, but the experience has been invaluable in moving forward with my final year of education. I take with me practical experience and feel my skills have developed, and I’m very much look forward to using my new insights into the PR industry, in the future.

With everyone at Jennie Holland PR’s support, I feel my confidence has improved and I feel more equipped to transition smoothly from university into a professional environment.

Stepping into the real world of PR

By Amy Catherall

University can only prepare you so much for the transition into work once you have graduated, but are you really ready to be thrown straight into the real world without any prior experience of the industry you want to go into?

There is only so much you can learn from lectures about the real world of public relations, but by getting to experience it all firsthand at Jennie Holland PR, I have built my confidence for when I am ready to start my PR journey.

Being involved with every aspect of the company, from sitting in on client meetings, collaborating on ideas for social media, researching opportunities for clients, digital media creation, and contact research, has allowed me to see how a real business functions and I’ve learned the importance of time management and teamwork to balance tasks to meet the needs of the clients.

Working with a range of clients from different industries has allowed me to see how strategies can bolster the presence of brands within different industries.

What I have learned during my time at Jennie Holland PR

  • Working as a team and supporting each other is essential in PR. Collaborative thinking to help one another ensures that clients receive the best service possible.
  • Research is key to finding your clients the best opportunities – ensuring media coverage and interview opportunities are secured, which will be beneficial to boost profiles both locally and nationally.
  • Every client has different needs. Content creation will need to be geared to target media and audiences and every brand has a different tone of voice and requirements for writing styles to fit their image – so research of the client and its objectives are vital.
  • PR is harder than you think! There is a lot that goes on behind the scenes and managing your time correctly helps to balance all your tasks. It all pays off when your client is getting opportunities and growing as a result.

The highlight of my experience was getting to research and write a blog post on the Barbie movie and its effect on the marketing and press of multiple brands.

This allowed me to experience the pride you get in seeing the results of something you have worked hard for. The process of writing and designing the post and then creating social media content, allowed me to put all the skills I have developed further during my time at JHPR to practice.

My three weeks went by in a flash, and I enjoyed every second. I learnt so much from the team at JHPR that I will take away and use to benefit my studies. Everyone in the team has made me feel welcome and been willing to help and support me ensuring I had the best experience possible.

For anyone scared or unsure of finding work experience because they are unsure what to say, worried they won’t get a response, or are feeling nervous about going into an office, don’t be. I was worried about so many things, and I had the most amazing experience with JHPR. I’ve gained the confidence to be able to go into the real world after university and find myself a job working in PR.

In a Barbie world – how brands have been embracing the pink

By Amy Catherall

 

Barbie is arguably one of the top movies of the year and alongside this week’s cinema release we’ve seen plenty of pink in the lead up.

Trending with over 1.3 million tweets, 250 million views on TikTok and 174k posts on Instagram, the word is going crazy for Barbie The Movie, with expectations that the movie could make up to $110 million on Box Office opening.

Barbiecore has well and truly arrived and brands have jumped at the opportunity to go pink and join the Barbie hype, releasing limited editions of their products with their own Barbie spin.

Check out some of our favourite collaborations and campaigns that have captured the nation, ahead of the movie’s release this Friday:

 

Crocs 

Barbie may not approve since these are not high heels, but with Crocs being a trending shoe she might just let it pass!

 

Covered in as much pink and glitter possible, these Barbie branded shoes can be spotted from a mile away.

Some of the shoes sold out in a matter of hours, with many fans gutted they missed out on a pair, with those who were successful taking to social media to boast.

 

NYX professional makeup

With Barbie’s iconic bright pink making its comeback, NYX have launched a range of Barbie products with the focus of the range being PINK!

NYX have partnered with Save the Children as a part of this campaign to raise awareness for the global girls’ empowerment initiative. Launching an Instagram filter, every time the filter is used and shared online NYX will donate $1 to Save the Children. This money helping to provide education and learning tools for girls and allowing them to make their dreams a reality.

 

Proper Snacks

Proper Snacks launched the perfect cinema snack, re-designing their original sweet popcorn packaging in the distinctive Barbie pink, matching the brands playful, bold branding.

The collaboration with Warner Bros gave customers the opportunity to win a 7-night trip to California, to live out their Barbie dream.

 

McLaren Formula 1 Team 

British Formula 1 team, McLaren has jumped on the trend, re-branding their race week poster to mimic the Barbie posters.

Including the iconic Pink Corvette, the two drivers are edited into the car, with the McLaren logo edited into the clouds.

Fans are loving the crossover post with over 58k likes on twitter and over 490k likes on Instagram.

 

Zara

If you are jealous of Barbie’s wardrobe, Zara have launched a collection inspired by Barbie’s extensive wardrobe featured in the movie.

Zara has transformed two of their stores into Barbie’s dream house, so it really feels like you are shopping from Barbie’s actual wardrobe.

The collection has a variety of styles allowing you to swap from comfy sweats to night out glamour, with plenty of accessories to bring a little Barbie into your everyday life.

 

Pink Tardis

The Tardis mysteriously landed next to Tower Bridge in London, having had a pink makeover just in time for the Barbie London Premier, where Warner Bros staff were in the area handing out Fan access passes to the premier for later that day.

Apparently only being for promotional purposes, unfortunately it does not look like we are getting a Barbie, Doctor Who crossover episode anytime soon!

 

Gymshark

The gym wear company has transformed their website homepage, highlighting all the products available in pink.

Playing on the words of the classic Barbie Girl song, they have taken Barbie into the world of workout, becoming a ‘barbell girl.’

 

Mattel – Barbie doll

Of course, no Barbie movie could be complete without the Barbie dolls to match.

Mattel released a new collection of Barbie dolls inspired by those in the movie, equipped with outfits and accessories to match, including a remote-controlled Barbie Corvette, just like the one in the movie.

 

With all the memorable marketing and collaborations, hopes are high for the movie, but only time will tell just how successful it has been.

If you’re looking for creative ideas to get involved with the current trends and looking for supporting on building an impactful campaign, get in touch with us at Jennie Holland PR.

What does Threads mean for your business?

In less than a week, new social media app aimed at rivalling Twitter, Threads, has already had more than 100 million sign ups.

Steven Bartlett, Entrepreneur, BBC Dragon, and the host of the podcast, ‘The Diary of a CEO’, said “Twitter is in transition. Its advertising products have never been able to compete with Meta’s, Elon is limiting the amount of tweets you can read and the site is feeling less ‘safe’ for more and more people than ever,” so some individuals and businesses are taking this new launch as an opportunity to shift away from Twitter’s controversy. But should you be doing the same?

Some key differences between the two apps are that Threads allows 500 characters per post, instead of Twitter’s 280, and video uploads of up to five minutes, compared to Twitter’s two minutes 20 seconds. However, the new platform does not allow direct messaging or hashtags, nor does it include trending stories. There is no way to search for content on the app, and while this might sound like a “limitation, it’s also going to create less cancel-culture, less of a mob mentality and less bandwagoning,” Steven Bartlett commented.

So, what does this all mean for businesses? Should you be franticly downloading the new app in order to keep up with the ever-changing world of social media? Or should you just sit back and wait to see how it continues to perform?

It might be a good idea to start experimenting on Threads now, as early adopters of Meta apps are typically ‘rewarded’, meaning your Instagram and Facebook accounts could experience growth as well. As it’s a new app, there are fewer complex algorithms to try and adhere to, and no tried-and-tested strategy to implement, so it’s perfect for authenticity. If you’re feeling burnt out from constantly trying to keep up with other platforms’ changes, a fresh start on a new app may spark some much needed creativity.

However, you must already have an Instagram account in order to sign up to Threads and if you then decide it’s not for you or your business, you cannot delete your Threads profile without deleting the associated Instagram profile, however it can be temporarily deactivated.

The app has also already raised privacy concerns about how it may collect information about a user’s digital activity, including health and fitness, financial, employment and other sensitive information.

LinkedIn continues to be an excellent platform for connecting with other businesses and individuals in a professional setting, so it may not be necessary to also be on this ‘new version of Twitter’, especially as it is not yet approved for use in the EU.

There is a tendency for some to approach social media marketing with a quantity over quality mindset, but it may be best to focus your attention on just one business facing platform and one general public facing platform and do them really well.

In short, the jury is still out when it comes to Threads. Many are really enjoying it, others are completely avoiding it, and we cannot yet say what is the best course of action. It’s currently down to personal preference, but there are definitely a few things to consider before adding another platform to your roster.

No matter your goal, we are here to help with your social media marketing. If the trends and algorithms changes are confusing you, if you don’t have the time or personnel to focus on content creation or copy writing, then Jennie Holland PR should be your first point of call. Get in touch today on 0115 998 3048 or email us at hello@jenniehollandpr.com.

My time as an intern at Jennie Holland PR

Before embarking on my journey as a PR intern at Jennie Holland PR, I didn’t know what to expect at all, but after three weeks, I can say it was the best decision I made.

Over the course of my internship, I witnessed first-hand the ins and outs of the PR industry – from social media management to content creation, to crating videos and listening in on client updates in our Monday morning catch ups.

As an ambivert, it takes a while to be comfortable and adapting to new surroundings can be quite challenging. However, from the moment I walked into the office, I knew not only was I going to learn a lot but that it was the best environment for personal growth.

One of the most significant takeaways from this experience was the realisation that confidence is key! Talk to people, ask questions, no question is too trivial.

So, what did I learn from my time at Jennie Holland PR?

The reality of PR

As a journalism student, I had a very basic understanding of PR as there is so much more to it and I had the opportunity to be involved in many aspects of activity including the creation of press material,  social media audits for clients, media landscape and contact research and digital media creation –  which has really fuelled my passion for PR. I discovered the importance of time management and got the chance to work across a multitude of brands and clients. While this may seem stressful to others, I realised there’s no better feeling than seeing the results you work hard work for!

Teamwork makes the dream work.

The JHPR team were incredibly supportive and nurturing and working alongside the team taught me the importance of teamwork and how collaborative thinking can produce amazing results.

The team always made me feel at home, like I was a long-standing member and work never felt like a burden while I was there. From team lunches to breakfasts mornings, the environment was everything one could hope for in a workplace.

Maintaining relationships  

I learned that maintaining a healthy balance between putting clients’ desires and needs first, whilst offering valuable advice was crucial to producing strong results. Transparency, active listening and meticulous attention to detail are also vital in nurturing long lasting relationships with clients.

Overall, my time at JHPR was enriching, filled with laughter and numerous lessons. Working alongside professionals who willingly shared their expertise and answered my questions, helped to grow my confidence and inform me about future career routes. The last three weeks have confirmed my passion for PR and I’m excited to see how this experience will shape my future endeavours as I make my mark in the world of PR.

Keeping your eyes peeled and your options open is the best way to explore future career paths – Finley Knowles, JHPR intern

Starting a university degree that you have always wanted to do is great, you feel like you have achieved something really big and you got there all by yourself, but what if you fall out of love with it?  

Exploring multiple options and trying new things is the best way to learn more about yourself and gain fantastic life experiences, whilst helping to further your career. 

I came to university with my heart set on being a broadcast journalist and although this is still an option, as the course progressed, I realised it may not be for me.  

I chose to do a personal relations module on the course and was so glad I did, as I realised I could be creative, still produce written, social, audio and video content, as well as work alongside multiple brands that I had an actual interest in. 

This led to me seeking a work experience placement at Jennie Holland PR for a month and wow, what a month I have had! 

Throughout my time here I have gained invaluable knowledge from the team and have been involved in many aspects of public relations – attending client meetings, filming and crafting content for social media, sitting in on interviews and drafting press releases, alongside getting stuck into research tasks and competitor studies. 

Access to JHPR’s media and editing software allowed me to be really hands on with creative assets, tailoring content and bringing brands to life through social channels, and it was really interesting to see how powerful these tools are for amplifying brand campaigns and messaging. 

Working across multiple sectors, from jewellery to construction, law and a whole spectrum of professional services, really helped to diversify my understanding of how different industries work and the important role that communications plays in ensuring brands are seen and heard in the right places. 

Being immersed in the brands allowed me to put my university skills into practice and apply them to a real-world setting, highlighting what I enjoyed most about my PR module I had enjoyed so much during my course. 

The placement helped me to understand that public relations is a path that I want to pursue and I’m looking to furthering my career in the communications industry.  

When I joined university, I was convinced I would leave a journalist, but my advice to anyone starting out is to explore your options, as you really will learn so much about yourself and the opportunities that are out there. You can end up doing something you really love, and you will also meet some great people along the way! 

The Benefits of Internships to Students and Businesses

Internships and work experience programmes are becoming increasingly popular, serving a multitude of benefits to both students and businesses alike. Overcoming the effects of the COVID-19 pandemic and the reduction of overall placements offered to students, businesses are now able to offer work placements again, bringing back a host of benefits to the business workforce, as well as the student cohort.

If you’re sat wondering what these advantages are, let’s explore!

Benefits for students:

  1. Competitive Advantage

Gaining work experience as a student is imperative, especially in a post-pandemic world where application rates are so high. Having a CV that sets you apart from peers is super important and something that will increase your chances of being hired and landing your dream job – because who doesn’t want to fast track securing their dream role?

  1. First Hand Experience

Real-life job experience gives you the chance to explore a variety of different areas that you may be interested in, which allows you to weigh up the sectors that you resonate most and least with in your chosen industry. Having a well-rounded view of these various roles will undoubtedly be helpful after graduation, rewarding you with a much clearer understanding of the career path that you want to go down.

  1. Building Your Network

Having a strong network can be helpful when it eventually comes to job searching, as this could even lead to a job offer from a connection that you have met through a work placement. Internships are great ways to build your network, especially by adding colleagues on LinkedIn where you can gain exposure and get your name out there to potential future employers. Having a strong network at the beginning of your professional career is invaluable and it’s great to continue these relationships after your internship ends.

  1. Securing References and Recommendations

After completion of an internship, it’s helpful to get feedback from your employer. This also offers the opportunity for you to ask for a reference or LinkedIn recommendation which are great to show future employers. It’s definitely worth asking!

  1. Build Confidence

Working as an intern sometimes means throwing yourself into the deep end, but this is not always a bad thing! Facing challenges head on and managing to overcome them is a great way to build confidence and self-esteem, with the effects of this not only affecting your work life but also your personal life too. Why not spark some newfound confidence and take the leap to find an internship today?

Benefits for Employers:

  1. Valuable Support and Increased Productivity

Taking on interns in your business can be hugely beneficial, one of which is allowing current employees to gain useful support on existing projects. By allowing interns to assist with ongoing company work, it can enable other colleagues to put their focus into more advanced projects, knowing that some of their other work is taken care of. This benefits both individuals, allowing work to be completed whilst teaching the intern key new skills.

  1. Mentorship Opportunities

Offering mentorship to potential future leaders in the industry can boost company morale and promote a healthy work culture. By knowing that you are helping to develop the careers of aspiring students, current employees may experience a higher rate of job satisfaction, boosting motivation and increasing effective team leadership.

  1. Excellent Publicity

Companies that offer internships and work placement programmes are often commemorated in the industry for allowing the new wave of professionals to gain key experience. Offering these placements can also increase a company’s visibility amongst universities, often broadening the employment pool even more.

  1. Employee Candidate Pool

Taking on interns can introduce companies to prospective employees who are well suited to their business, allowing them to assess the likelihood of the intern being a good team fit, as well as teaching fundamental skills and procedures that the company follows day-to-day. This could result in recruitment and training costs being reduced if employers decide to take on previous interns who have already experienced working with them.

  1. A Fresh Perspective

Often fresh out of university, interns can offer businesses a new perspective on their day-to-day procedures. With the growing presence of companies and businesses on social media, interns may be able to apply their technology skills to bring new creative opportunities that could boost social media marketing and online engagement.

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Eleanor Jarvis

How work experience can help you on your career path

Graduating is such a minefield and can be a really daunting time. I have experienced this intimidating unknown twice now. I finished my undergraduate degree in the summer of 2020, which was overwhelming for obvious reasons. And while I knew everyone else was in the same position, it was difficult to not compare myself to those (and only those) who seemed to have their whole life sorted.

Now, I am facing my second experience of graduating. I am at the end of my Broadcast Journalism MA at Nottingham Trent University, a course that I applied to after the pandemic panic took a firm hold of me the first time around.

I knew I wanted to go into media and I figured by gaining more skills and experience in the subject, I would be in a better position a year on. And I definitely am. I am so grateful and glad I took the opportunity to pursue a Masters because I have learnt so many transferrable skills. So, what is the next step for me?

This choice can be huge and frightening, which is why I endorse anyone who wants to do work experience.

Gaining valuable professional experience is a fantastic way to learn more about not only your chosen sector but also yourself and how you work best; your preferred ways to work, your favoured tasks, your passions and what excites you. A placement can be the step you need to make sure that the direction you’re going in is right for you. While academic experience is extremely valuable in so many ways, I think it misses the mark on the learning you can do in a professional setting.

For me, my time at JHPR has shown me how creative and exciting the industry can be and how creativity is something I definitely need in my future career.

For example, I love how social media is all about the users’ and customers’ experience, and how impactful this can be for a business. I spent a lot of time creating social media content during my work experience, contributing to clients’ overall business strategies, considering target audiences and tailoring my work according to each platform. It’s highly rewarding to see the process from start to finish – planning content, writing, creating artwork, scheduling and monitoring, and seeing how well our content performs.

Not only was my time at JHPR valuable in terms of learning about the industry, but I learned so much from being a part of the lovely JHPR team. My ideas and questions were always encouraged and welcomed, and I was trusted and supported in trying different tasks for a variety of sectors, from writing press releases and listicles, to writing and scheduling social media posts.

If I can pass any wisdom on to other students and graduates who are currently wading through the uncertainty is that you can only benefit from a placement.

You will learn and develop the skills you already have and it will give you the confidence you need for your next step. Do research into the sector beforehand so you have an idea of what the placement will bring but also to ensure it’s a sector you see yourself going into. And finally, make the most of your work experience, learn as much as you can, ask lots of questions, and enjoy!

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Lucy Hilton

Top tips for working from home

Amy Webley, intern at Jennie Holland PR

By Amy Webley

 

Two weeks ago, I started my placement at Jennie Holland PR. After the first week in the office we have all been working from home following government advice, as I’m sure many of you are too.

Working from home, while common for some, is new territory for a lot of us. I am currently studying a coursework-based degree so I am used to self-motivating and working alone.

With my previous experience of working independently and the last week spent working remotely at home on my placement, I wanted to share some tips that I have found helpful.

Working from home tips:

  • Start the day with a form of indoor exercise

The first thing I do every morning is exercise for 30 minutes before starting the working day through yoga or pilates. While this can feel like a chore in the morning, I find it wakes me up and leaves me feeling energised and productive

  • Get ready for the day

When working from home it can be tempting to spend the entire time in loungewear. But to maintain a feeling of productivity, I find I feel better when I feel like I’ve actually got ready for the day, wearing clothes that make me feel good while still comfortable.

  • Create a new routine

Going into the office gives a structured day with a fairly consistent routine. Some people hate routine, but if you are like me and love it, just know you can still have this at home – try to structure what you can and create a new at-home schedule.

  • Plan what you can

Nothing beats ticking off a to-do list.

  • Stay hydrated

Easy to forget but important to do!

  • Take regular breaks

Just taking a few minutes to de-stress and re-charge the batteries can help your productivity.

  • Stay in touch with your colleagues

Working from home can feel lonely and the chances are your colleagues are feeling the same way. Staying in touch is important to ease those feelings and can give you the opportunity to bounce ideas back and forth like you could in an office.

  • Get some fresh air

At the end of the day I like to get outside in the fresh air and enjoy my daily exercise. I vary this throughout the week by walking, running and cycling to ensure I can wind down whilst being outside.

These are uncertain times and we are all having to adjust both personally and professionally, but taking these steps to keep the mind and body healthy is a positive step in the right direction as we navigate these challenges.