We’re never too busy to tell you about new clients!

If you’re reading this and you work in marketing – we think you’ll probably be experiencing the same as us – work has suddenly become super busy!

In the swiftly dwindling weeks up to Christmas, we always experience a surge in activity as projects and campaigns need maximizing and completing before the festive break, and it’s certainly come upon us fast this year!

We are lucky to be working on a really varied blend of projects and even though we feel like we are running at a 100mph, we do it in a calm and composed manner – just as PR pros do.

We love to use the excuse ‘too busy’ to let our blog slide, but this one is all about new business wins so there is no excuse big enough not to share it.

We love working on new brands and really appreciate clients choosing our team as their digital PR partner – we get such a buzz from it and never take it for granted.

First up is fifth-generation family business Kerry’s Fresh. This wonderful, wholesome and highly successful company deliverers boxes of joy to you door. By joy we mean everything you could need for your big or small food shop, such as fresh fruit and vegetables, bakery and pantry items, meat, dairy products and much more … and they have been serving customers since 1885!

With no other packaging, aside from the boxes which are reusable, it’s a brand we are passionate about and we proud to be working with them in the digital PR and social media spaces.

Next up is Rototek, one of the UK’s biggest technical rotational moulding plastics businesses, which means the team at Rototek create over 100 different products ranging from sailing boats to water tanks, and bedside tables for the health service to bright red monsters! A rapidly growing and varied firm with plenty to shout about.

Last but not least is Sherwood Oak Homes, a residential property development firm invested in creating well-designed, spacious homes. We’ve just been appointed as its PR agency as construction work start on an impressive new development in Mansfield – which will bring 313 new homes to the market in 2022. We will be leading a media campaign on the development and delivering social media management of its platforms.

As an agency, we pride ourselves on having collectively over 40 years’ experience in multiple sectors such as property, food and drink, beauty, legal, heritage and more – and celebrate working with loyal, long-standing clients and new brands that like what we do.

How work experience can help you on your career path

Graduating is such a minefield and can be a really daunting time. I have experienced this intimidating unknown twice now. I finished my undergraduate degree in the summer of 2020, which was overwhelming for obvious reasons. And while I knew everyone else was in the same position, it was difficult to not compare myself to those (and only those) who seemed to have their whole life sorted.

Now, I am facing my second experience of graduating. I am at the end of my Broadcast Journalism MA at Nottingham Trent University, a course that I applied to after the pandemic panic took a firm hold of me the first time around.

I knew I wanted to go into media and I figured by gaining more skills and experience in the subject, I would be in a better position a year on. And I definitely am. I am so grateful and glad I took the opportunity to pursue a Masters because I have learnt so many transferrable skills. So, what is the next step for me?

This choice can be huge and frightening, which is why I endorse anyone who wants to do work experience.

Gaining valuable professional experience is a fantastic way to learn more about not only your chosen sector but also yourself and how you work best; your preferred ways to work, your favoured tasks, your passions and what excites you. A placement can be the step you need to make sure that the direction you’re going in is right for you. While academic experience is extremely valuable in so many ways, I think it misses the mark on the learning you can do in a professional setting.

For me, my time at JHPR has shown me how creative and exciting the industry can be and how creativity is something I definitely need in my future career.

For example, I love how social media is all about the users’ and customers’ experience, and how impactful this can be for a business. I spent a lot of time creating social media content during my work experience, contributing to clients’ overall business strategies, considering target audiences and tailoring my work according to each platform. It’s highly rewarding to see the process from start to finish – planning content, writing, creating artwork, scheduling and monitoring, and seeing how well our content performs.

Not only was my time at JHPR valuable in terms of learning about the industry, but I learned so much from being a part of the lovely JHPR team. My ideas and questions were always encouraged and welcomed, and I was trusted and supported in trying different tasks for a variety of sectors, from writing press releases and listicles, to writing and scheduling social media posts.

If I can pass any wisdom on to other students and graduates who are currently wading through the uncertainty is that you can only benefit from a placement.

You will learn and develop the skills you already have and it will give you the confidence you need for your next step. Do research into the sector beforehand so you have an idea of what the placement will bring but also to ensure it’s a sector you see yourself going into. And finally, make the most of your work experience, learn as much as you can, ask lots of questions, and enjoy!

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Lucy Hilton

What is Influencer Marketing: How can I use it to increase sales?

Whether you’ve been inspired to DIY your home, recreate a recipe or even purchase a new wardrobe, these days we are all pretty familiar with the power of being influenced and how it can subconsciously shape our spending habits and perception of brands and products.

From mummy bloggers to business experts and from tech bloggers to beauty vloggers, influencer marketing has become one of the fastest-growing online customer acquisition channels and is expected to hit £11 billion by 2022*.

Getting started with influencer marketing can seem daunting so we have created this guide to help.

Want to get started and see the incredible results influencer marketing can bring to your business but don’t want to go it alone? Contact us and we can guide you through this hugely impactful and exciting part of marketing.

What is influencer marketing?

In short, influencer marketing is a form of social media marketing which partners influencers and brands together. Being experts in their fields, influencers consistently interact with their dedicated social following through product reviews, brand endorsements and creating engaging content which is often personal life experiences. A recent survey showed that 80% of consumers have purchased something via an influencer recommendation* … the numbers speak for themselves and the opportunities of influencer marketing are endless.

How can it help my business?

  • High return on investment
  • Reaches target audiences
  • Builds trust with customers
  • Improves brand awareness
  • Encourages brand loyalty
  • Boosts audience engagement
  • Enriches brand content

Influencer costs

Influencer costs can vary widely. The question is not about whether you should or shouldn’t pay, but how. Some influencers are happy to receive gifting in exchange for a social posts or reviews and others require a budget, in which case some things to consider would be their previous campaign performance and standard influencer rates. Establishing these costs early on will save time later down the line.

How to create an influencer brief (your brief to the influencer you are going to work with)

First and foremost, when creating your brief, keep your goals in mind and don’t be afraid to get visual as this will be beneficial to your influencer when you reach out to them. Be sure to include important background information as well as campaign details.

How to find the right influencer

Now you are ready to set out on your influencer search. The best place to start is to ask yourself the following: Who are my target audiences and which influencers do my target audiences follow? Are these influencers truly ‘influential’? Do they have any conflicting campaigns or collaborations?

This will give you a clearer picture of the type of influencers you want to work with and if the partnership would be authentic.

Once you have collated your shortlist of influencers, take time to monitor how their community engages and responds to their content. Don’t shy away from asking for their engagement rates when you outreach, as this can often determine the success of your partnership.

How to measure influencer marketing success

Much like any strategy, measuring the success of your campaign is vital. Ensure you check the key analytics:

  • What was the reach?
  • How many likes did the content receive?
  • What was the sentiment of the comments?
  • How many saves did it achieve?

After this information has been gathered, it will provide a clear idea of the campaign’s overall performance and success.

The value of influencer marketing is undeniable and there has never been a better time to get started. Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.

Sources

* https://digitalmarketinginstitute.com/blog/team-talk-how-influencer-marketing-is-changing-the-game

** https://startupbonsai.com/influencer-marketing-statistics/

Waste Not, Want Not: Plastic Free July

It can be tricky to get in the mindset to make changes in our daily routines when we are so used to doing things a certain way. But when it comes to the planet, if we don’t start altering our lifestyles and habits now, the consequences of our actions will be irreversible.

In light of the world’s climate emergency and that this month is officially Plastic Free July, we wanted to compile a list of easy ways we all can make a change at home and in our daily lives.

Did you know …

97% of the world’s water is held by the ocean, yet 88% of the sea’s surface is polluted by plastic waste, and plastic has only really been widely used for the last 70 years. 8 million pieces of plastic make their way into our oceans every day. 100,000 marine animals die from plastic pollution every year. 381 million tonnes of plastic waste is produced by the world annually, and is set to double by 2034. The UK exports more than two and half Olympic swimming pools of plastic waste every day. It takes roughly 500 years for plastic to decompose. It is estimated that 5.25 trillion macro and micro pieces of plastic are currently floating in the open ocean, with 46,000 pieces in every square mile, weighing up to 269,000 tonnes *.

It makes for very depressing reading.

269,000 tonnes is about the weight of 38,000 African elephants. It is also the equivalent distance from Earth to the Moon and back if you were to stack two-litre bottles on top of each other … twice over **.

It takes a few minutes, doesn’t it, for all of that to sink in? It certainly did for us. Especially when you think about the fact that we eat the fish, that eats the plastic…

Like many, we’re passionate about nature and our environment and are doing what we think we should, but we are by no means perfect. We have more to do. The more we talk about it, the more we are motivated to take action.

Before the COVID-19 pandemic, we organised a litter pick in Nottingham which saw groups head out across four routes in and around the city. We were supported by Nottingham City Council and many of our clients and contacts jumped at the chance to take part. We were astonished at how much rubbish we collected from pavements and footpaths in just a couple of hours. When all restrictions lift, we will be organising more of these in Nottingham and the wider East Midlands. Do let us know if you would like to be involved.

So, as we mark Plastic Free July this month, we as a team are committing to the below. Why not join us?

1. Use reusable coffee cups

2. Only use reusable shopping bags

3. Refuse plastic straws

4. Avoid bottled water

5. Recycle as much as possible at home and in the office

6. Do our own litter picks where we live

7. Buy plastic-free toiletries and swap liquid soap for bars of soap

8. Avoid buying groceries that are pre-packaged in plastic

9. Prepare lunch as much as possible to avoid buying plastic wrapped fast food

10. Share our efforts with friends and family, and actively encourage others to make changes too

For more information about Plastic Free July and how you can get involved, click the link here: https://www.plasticfreejuly.org/

Sources:
*https://www.condorferries.co.uk/plastic-in-the-ocean-statistics, https://www.nationalgeographic.com/science/article/150109-oceans-plastic-sea-trash-science-marine-debris, https://www.wwf.org.au/news/blogs/the-lifecycle-of-plastics#gs.5uy9ir, https://www.greenpeace.org.uk/resources/pledge-to-tackle-plastic-pollution/#:~:text=The%20UK%20exports%20more%20than,by%20no%20later%20than%202025, https://www.sas.org.uk/our-work/plastic-pollution/plastic-pollution-facts-figures/ https://www.cbsnews.com/news/worlds-oceans-plagued-by-269000-tons-of-plastic-pollution/, https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0111913
**https://www.cbsnews.com/news/worlds-oceans-plagued-by-269000-tons-of-plastic-pollution/, https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0111913

5 social media ‘dos’ at Christmas time

Christmas is the perfect time of year to work extra hard on your social media and promote your business in a stimulating way. It’s important for you to engage with consumers to grab their attention and nurture your relationships with them.

Whilst many are investing more time online, it makes sense to utilise the festive period to further connect with customers who will be spending money online and making decisions about the new year during the Christmas build up.

At Jennie Holland PR, we spend our time creating engaging content for our clients to bolster brands and connect with audiences, and we have shared our top five social media ‘dos’ for staying engaged with followers over the festive period.

1. Create a Christmas competition 

Social media competitions are a great way to generate engagement and buzz around your brand, particularly if they’re fun and festive! It’s important before launching and promoting a Christmas competition that you identify your business goals and what you wish to achieve. Goals may be to grow engagement rates, drive traffic, or simply boost sales. Most importantly, make your Christmas competition engaging, to help you attract customers and stand out from the competition.

2. Design and post festive content

A simple yet effective way to make your social media fit for the festive season, is by creating festive visuals and content for your social media feeds/pages. For example, you could edit your brand logo or social profile picture by adding a Christmas filter, or introduce festive colours such as red and green across your pages to add a seasonal, inviting touch. Although, be careful not to steer too much away from your own brand identity.

3. Don’t stay quiet

Christmas is undoubtedly one of the busiest times of the year for most businesses, but it’s important that your brand and its communications are louder than ever during the festive build up. Competition is likely to be highly increased around this time and it’s vital that you give consumers a reason to shop with you over your competitors, in an oversaturated market – so consider how you’re promoting services, use high quality visuals to ensure your brand resonates, and engage with customers as much as possible.

4. Wishing your customers well 

One of the best ways to connect with and develop relationships with your customers is by wishing them well and thanking them for their business during the festive season. Customers feel really valued when you acknowledge them and even a simple Merry Christmas and Happy New Year message goes a long way to showing the personality behind your brand and the fact that you care.

5. Launch a blog 

If you don’t have a blog on your website at this stage, the new year would be the perfect time to launch one. Blogs are a really useful tool for increasing traffic to your website, as well as creating an identity for your brand that consumers can engage and resonate with. There are tonnes of new year related themes that you could kick start your blog with, to get your customers reading and engaging – starting with business resolutions for the future.

Contact us today at Jennie Holland PR – as your PR agency, we can adapt and implement new strategies, strengthening your brand and business.