Why having an environmental strategy is very important for brands

Earth Day this month was just one opportunity for brands to communicate what they are doing to protect the environment, sharing their efforts and striking up inspiring conversations to feed into the national awareness occasion.

UK governments have set the target of achieving net zero by 2050 and so now more than ever, it is important to ensure business strategies include environmental goals – not only for the health of the planet, but to demonstrate how brands are being active in supporting communities and the wider world.

An ESG strategy is pivotal for businesses of all sizes to ensure the net zero transition is as robust as it can be. As well as encouraging buy in from eco-conscious consumers, a clear sustainability strategy that shares your brand’s values and efforts to work towards a set vision, has also been proven to attract investment alongside top talent.

At Jennie Holland PR, environmental protection is close to our hearts, and we have partnered with My Square Metre and Tree Sisters to offset our carbon usage with tree planting and wildflower planting – alongside taking part in local litter picking initiatives often.

As a brand that cares, we have compiled the top reasons why an environmental strategy should be at the core of what brands are doing to promote themselves:

  1. Gets you noticed

Sustainable activity is an optimal element of brand strategy and with so much of the UK working towards being more eco-conscious, any efforts will be well received by those looking to hear more from your brand, so it’s worthwhile shouting about what you are doing through multiple channels.

  1. Adds value

Your audiences want to make the right decision when it comes to investing in a service that they need and alongside having a quality product, choosing brands that show care and support for the environment is what will add value for them and sway them towards picking you – so don’t hesitate to talk about eco-conscious activity whenever possible.

  1. Talent acquisition and retention

Candidates are more likely to choose companies that are demonstrative in giving back to the community and the environment, so alongside attracting consumers, ensuring your sustainability strategy is evident during a recruitment drive is fundamental.

  1. Investor relations

As well as candidates, investors will find your brand more of an attractive option to invest in when you demonstrate value through sustainability. Incorporating this into your ESG strategy provides evidence that you are committed to the future of your business, the communities in which your company operates, and the government’s net zero targets, working towards a greener future.

For more information on how we can advise on sustainability strategy and communications, please get in touch: hello@jenniehollandpr.com or call 0115 998 3048.

ENDS

Using live radio in your PR strategy

88% of the world population listens to live radio on average for 20.3 hours per week. A captive audience, usually listening in the car, on public transport, at work or in the kitchen at home! Radio is highly effective in sharing business messages.

Data shows that people listen more avidly when listening to the radio rather than TV, and while national radio has a larger reach, local radio packs a punch too with high listener figures who tune in for local news and conversation, and to be connected with their community.

As a PR team we work to secure radio interview spots with our clients to help raise the profile of their businesses . Not only are our clients getting the exposure from digital radio, this is also great content for their social media channels and news section on their website.

Want your brand heard by thousands of engaged listeners? Contact us to discuss our ideas for your business.

The importance of seasonal planning in any communications strategy

Alongside harnessing reactive opportunities, forward planning should form a core part of a communications strategy.

Planning ahead for the month, quarter and even year is beneficial, to ensure overarching business objectives are intrinsic to tactics and deliverables.

While certain seasons provide mainstay awareness dates to tap into, such as Valentine’s Day, Easter Sunday, Black Friday and Christmas, there are many national and international awareness weeks which will strike up opportunities for your brand to be part of online and offline conversations.

Alongside being the ideal time to talk, brands can look to develop bigger impactful campaigns to get noticed and showcase their product and offering.

However, it’s important to ensure the timing and execution of content is relevant – too early and you’ll miss the buzz, too late and everyone will have moved on – so plan and triple check your content for the best impact.

We’ve compiled our list of reasons for why seasonal content planning is vital:

  • Seasonal content is more emotionally resonant – we’re all aware of the main holidays and have grown up making memories each year during these occasions, so in terms of relatability – annual holidays and awareness dates are a prime time to reach and resonate with your audiences

 

  • Engagement and interaction is higher – seasonal content tends to perform well in terms of garnering engagement, so regular relevant content around awareness days is worthwhile.

 

  • Your brand will be part of the national conversation – join in the conversations and learn insights from others while you’re doing it. A buzzing online or offline space is a fantastic opportunity to showcase what you do and get in front of as many people as possible, which does wonders for your brand awareness.

 

  • You have time to dedicate to good research – planning in advance ensures that you can deliver impactful content and wider campaigns, so use the planning time wisely. It’ll be worthwhile when it comes to your return on investment

 

Could your brand do with some extra love? Speak to our communications specialists for a friendly, focused chat on 0115 998 3048.

The synchronicity of PR and HR services in brand reputation

When it comes to corporate success, brand reputation is a partnership between Public Relations and Human Resources and while seemingly distinct, the two entities share a surprising number of similarities when it comes to safeguarding and enhancing a brand’s image.

As a Public Relations agency, working with a Human Resources client, we regularly observe those similarities in our efforts to shape, protect and raise our clients’ reputations.  We act as diligent guardians of the brand. HR protects the internal brand by upholding values and fostering a positive workplace, while PR is responsible for protecting the external brand by demonstrating positive values and actions.

But like all good relationships, the work we do with brands, as PRs and HRs, must be based on trust and transparency and working with those who believe in doing the right thing. Here’s why…

Custodians of culture

Both PR and HR agencies are the gatekeepers of an organisation’s culture. HR is responsible for fostering a positive working environment, ensuring employee satisfaction, and promoting a culture that aligns with the brand’s values… while PR, on the other hand, communicates this culture externally, shaping the public’s perception of the company.

Communication experts

Effective communication is the lifeblood of both PR and HR. HR tells the internal story, crafting honest narratives that resonate with employees… while PR translates that internal success for external consumption, presenting an alignment in brand perception.

Aligning internal and external messaging is crucial for brand consistency. HR and PR should collaborate to ensure that the messages communicated to employees align seamlessly with those broadcasted to the public. This synergy prevents confusion and builds trust.

Employers of choice

HR agencies play a pivotal role in attracting and retaining top talent. It is good managers and a happy workforce that are a brand’s most valuable asset when it comes to hiring the right people… while PR, in turn, projects that positive image to the public, showcasing the company as a true, employer of choice.

Happy employees are powerful brand advocates. HR fosters an environment where employees feel engaged and proud to be associated with the brand… while PR amplifies this advocacy externally, turning employees into authentic ambassadors for the company.

Crisis management

In the stormy seas of crises, both PR and HR agencies must navigate the issue together to ensure minimal damage to the brand. HR will manage the internal crises, addressing employee concerns and maintaining morale… while, simultaneously, PR works externally to mitigate reputational damage and communicate the company’s stance.

For more information on supporting your brand with PR (or HR!), get in touch with us today.

The importance of influencers in PR campaigns

Social media influencers are everywhere today, and subconsciously or not we are influenced by what they say. Followers trust what their favourite influencers say, so working with them is crucial to your marketing strategy for your PR campaigns. In fact, the influencer marketing industry is set to reach $16.4B (£13.5B) in 2022.*

What is an influencer?

Influencers, as you may have guessed, influence people via social media by sharing what they do in a day, what they may be buying and their hobbies, typically with a significant following. Not all influencers have millions of followers … nano and micro influencers, for instance, might have between 1,000 and 50,000 followers, whilst celebrity influencers, such as Kylie Jenner and Ariana Grande, will have hundreds of millions.

What do influencers add?

Companies will choose the influencers they want to work with based on their business goals. They may want to choose people who reflect their characteristics, such as a baby company wanting to collaborate with a mum; or a company may want to target its audience at an older or younger demographic. When done right, influencers can be the key to boosting a company and its profits.

Successful influencer campaigns

  • Daniel Wellington: In 2011, founder Filip Tysander used $15,000 to launch an influencer campaign on social media, which he now owes much of his success to. In a time when influencers were not everywhere you turned, Tysander took a chance on this new way of marketing, and it paid off. He would exchange a watch to micro influencers in return for a post featuring the watch, quoting the brand. Today, Daniel Wellington is worth an estimated $35.87 million** and partners with the likes of Hailey Bieber and Kendall Jenner.

 

  • Dunkin’ Donuts: 2020 saw the then most followed person on TikTok, Charli D’amelio, collaborate with Dunkin’ Donuts releasing a drink titled ‘The Charli’. Her 95 million followers responded extremely positively to the campaign, and over the next year, Dunkin’ held a competition on TikTok with the #dunkinmenucontest gaining 43.5 million views. Charli and Dunkin collaborated on merchandise that sold out and ‘The Charli Cold Foam’ was released. Since the first drink came out, 3/4 sales skyrocketed; there was a 57% increase in app downloads and a 20% increase in cold brew sales.*** This campaign also allowed Dunkin’ to expand their consumer base to teenagers and children.

 

  • Levi’s: In April last year, the brand worked with six celebrities/influencers, from rapper Jaden Smith to youtuber Emma Chamberlain to climate activist Xiye Bastide, in their ‘Buy Better, Wear Longer’ campaign. For Levi’s, the ad was ‘a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.’**** The various industries the influencers came from, and their different supporters, brought a wide variety of potential new customers. After the first half of 2021, Levi’s profits were up 198% … yet another great example of influencer marketing.*****

 

The influencer marketing industry is rapidly growing, so if you are not using this strategy, it may worth your time of day!

Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.

 

* https://influencermarketinghub.com/influencer-marketing-statistics/

** https://www.networthspot.com/danielwellington/net-worth/instagram/

***https://neoreach.com/the-charli/

****https://www.thedrum.com/news/2021/04/19/levi-s-enlists-jaden-smith-top-gen-z-influencers-first-global-campaign-3-years

*****https://www.forbes.com/sites/shelleykohan/2021/07/08/levi-profits-skyrocket-198-as-denim-trend-continues-to-evolve/?sh=37ef554f4b0d

Marketing trends to transform your strategy

The marketing sector is ever-evolving and at times it may feel overwhelming to keep up with all the tips and tricks to smash your marketing strategy. We know how that feels, so that’s why we have taken the load off for you and compiled some trends we think you should be honing in on.

  • Evoking emotion

Content that evokes emotion or hooks consumers to your message are more likely to succeed. In order to do this, you really need to understand your audience and work out what type of content works for them and what doesn’t. This means exploring with your content and analysing how each post performs, giving you a clearer insight into what your future content should also look like.

  • Utilise video content and live streaming

According to LearnHub, video content is 1200% more successful than other content – meaning that it can generate more shares and likes than both text and image content combined*. Beyond video content on stories and reels, 80% of consumer stated that they enjoy interacting with live videos and streams as this allows them to engage with influencers to discuss products and services in real time.

  • User-generated Content (UGC)

Named one of the most compelling ways to build your brands credibility, UGC is on the rise more than ever as consumers tend to trust in brand reviews made by other customers over claims made by the brand itself. When done right, UGC will drive awareness, increase conversions and social engagement, expand reach, and cost-effectively grow your business.

  • Share your values

Showcasing your brand purpose is essential for growth with 77% of customers claiming that they prefer to buy from brand who share their values**. Consumers have started holding brands even more accountable, and have shifted to mindful purchasing habits (which shows no signs of slowing down). Using your platform to showcase your brand’s values allows your audience to connect with your brand further.

We believe incorporating these points into your marketing strategy will open your brand up to a more engaged and loyal audience – ultimately resulting into more sales and leads.

Do you need help putting your strategy into practice? Get in touch and to see how you can make the most out of your marketing strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

* https://www.future-marketing.co.uk/how-to-use-live-video-streaming-on-social-media/

** https://bit.ly/3M7hJk2

JHPR teams up with charity to promote UK’s first live mental health event of its kind

We are extremely pleased to be working with Birmingham-based charitable organisation Be;Live, in the build up to its greatly anticipated, first-of-its-kind, live mental health event, taking place in Birmingham next weekend (2nd April).

We have a wealth of experience in the not-for-profit sector and have been appointed to provide digital PR services on a pro-bono basis for Be;Live — to build awareness and maximise ticket sales for the upcoming event.

Be;Live was founded by James Crystal who began the organisation after suffering abuse as a teenager which manifested into several years of substance misuse and criminal activity, eventually leading to a prison sentence and a diagnosis of PTSD and depression.

Now aged 28 and five years sober, James’ and the event’s aims are simple: to educate, inspire and empower people around the topic of mental health and ultimately contribute to reducing the UK’s stark mental health statistics.

Be;Live brings together not only professionals and specialists but also those with lived experiences, who have survived serious adversity, to share their stories, support and advice in order to change the way we all see mental health, providing tools for attendees to take the first steps in creating positive mental health.

Taking place at Gas Street Central in Birmingham on Saturday 2nd April 2022, the event – which can be attended in person or virtually – will feature a range of guest speakers, including former Sky Sports presenter, Simon Thomas and ex-premier league footballer, Clarke Carlilse among many others, who will be sharing their own personal stories around mental health.

The JHPR team have been busy providing publicity services to Be;Live by securing print, online and broadcast media coverage for the event, as well as influencer marketing services.

Georgina Mackintosh, our senior PR manager, said: “We are honoured to be working with Be;Live – James is a hugely inspiring and humble individual who, after going through traumatic events and facing mental health struggles of his own, is now striving to help others and let them know that no one has to go through hardship alone.

“As a midlands-based digital PR team, we are proud to be able to offer our expertise to help promote this unique and important event – which is open to everyone and free for students.

“Be;Live is an event unlike anything the UK has seen before and it will make a real impact on people’s lives, both those who want to improve their own mental wellbeing but also those who simply want to have a better understanding of mental health to support friends and family. We look forward to attending this year and for years to come.”

James Crystal, founder and managing director of Be;Live, said: “We’re overwhelmed with the amount of support we’ve had from businesses who are extending the work from our small team here at Be;Live.

“The team at Jennie Holland PR have delivered so much more than we could have hoped including an interview with Global and several PR pieces in press to help drive awareness of our event. It goes without saying, it’s the people behind these supportive brands who have understood how important an event like Be;Live is and we honestly felt Jennie and her team were just as passionate about our cause as we are. We’re eternally grateful for all of their support.”

Ticket sales and brand sponsorship of the event will raise funds for independent mental health charities who provide free mental health services on the front line.

In person event tickets start from less than £23, and virtual event tickets costs just over £10. Further information about the event can be found at www.belive.org.uk.

Calling all PR pros – we are hiring!

If you are passionate about and skilled in all things PR, then we’d like to meet you! We’re looking for a talented PR Account Manager and a Senior PR Account Executive to join our team.

We are a boutique agency in the heart of Nottingham’s Lace Market in the city centre, with coffee, cake, access to the shops and everything else you could wish for during the working day right on your doorstep.

Our environment is creative, inclusive and supportive of talent and progression, and we work smart and celebrate success (both work and personal). We offer flexible working with a blend of home and office days and additional annual leave days for keeping the mind happy, as well as team outings.

In your role you will be working alongside the wider team on a varied portfolio of great brands, across a number of sectors – and we can guarantee no day with be the same!

If you are looking for an opportunity to use your skills and creativity to wow our clients and make a real difference to their businesses, then this is the role for you.

We offer progression, ongoing training and development, and a fun place to work where you can thrive. There are no big agency politics or the ‘sink or swim’ approach. Here you are a key member of our team and will be supported.

An overview of the roles is below – please visit Indeed for full details on the PR Account Manager role and Senior PR Account Executive role. 


PR Account Manager job description:

– Deliver PR strategies and campaigns across an exciting mix of b2b and b2c brands, with the support of an account director and account executive

– Client management and communication

– Creating optimised media content including press releases and features

– Plus other content such as blogs, web copy, award applications, video

– Media relations and press office activities

– Keeping fully informed of the national and international news agenda and trends and identifying media opportunities for clients

– Working with online influencers

– Social media strategy, content and management

– Online community management to build quality followers and create engaged online communities

– Managing and mentoring an account executive

Experience, skills and attributes required:

– Three plus years of experience working in a similar role

– Working in a PR or press team (ideally agency but also in-house)

– A track record of delivering quality media results for clients

– Plenty of press release and other content creation

– Managing social media accounts and delivering campaigns

– Comprehensive understanding of and a passion for social media – the features and opportunities they present

– Digitally minded and driven

– Confident communicator with clients, journalists and others

– Enthusiastic and organised self-starter with lots of creative ideas

– A relevant degree such as PR/marketing/journalism/communications/business

– Salary is dependent on experience and attitude.

Hours: 37 per week

Job Types: Full-time, Part-time, Permanent

Benefits:

  • Additional leave
  • Casual dress
  • Company events
  • Company pension
  • On-site parking
  • Sick pay
  • Wellness programmes
  • Work from home

Schedule: Monday to Friday

Experience: Public Relations: 3 years (preferred)

Work remotely: Yes


Senior PR Account Executive job description:

– Deliver PR strategies and campaigns across an exciting mix of b2b and b2c brands, with the support of a senior account manager

– Client liaison

– Media liaison

– Creating optimised media content including press releases and features

– Plus other content such as blogs, web copy, award applications, video

– Media relations and press office activities

– Keeping fully informed of the national and international news agenda and trends and identifying media opportunities for clients

– Working with online influencers

– Social media content and management

– Developing optimised social media content, organic and paid

– Online community management to build quality followers and create engaged online communities

– Media and social media analysis and results reporting

Experience and skills required:

– 1-2 years of experience working in a similar role

– A track record of delivering PR strategies for clients

– Digitally minded and driven

– Confident communicator and an excellent writer

– Enthusiastic and organised self-starter with lots of creative ideas

– A relevant degree such as PR/marketing/journalism/communications/business/other

– Social media content creation; organic and paid

– Track record of managing social media accounts and delivering campaigns

– Comprehensive understanding of and a passion for social media – the features and opportunities presented by a range of channels

– Salary dependent on experience and attitude.

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Casual dress
  • Company events
  • Sick pay
  • Work from home

Schedule: Monday to Friday

Experience: Public Relations: 2 years (preferred)


To start your journey with us, please send your CV to hello@jenniehollandpr.com.

Calling all social media whizzes – we are hiring!

If you are passionate about and skilled in social media and have a minimum of one years’ industry experience, then we are looking for you!

We are a boutique agency in the heart of Nottingham’s Lace Market in the city centre, with coffee, cake, access to the shops and everything else you could wish for during the working day right on your doorstep.

Our environment is creative, inclusive and supportive of talent and progression, and we work smart and celebrate success (both work and personal). We offer flexible working with a blend of home and office days and additional annual leave days for keeping the mind happy, as well as team outings.

In this role you will be working alongside the wider team on a varied portfolio of great brands, across a number of sectors – and we can guarantee no day with be the same!

If you are looking for an opportunity to use your skills and creativity to wow our clients and make a real difference to their businesses, then this is the role for you.

We offer progression, ongoing training and development, and a fun place to work where you can thrive. There are no big agency politics or the ’sink or swim’ approach. Here you are a key member of our team and will be supported.

Job description:

o Social media strategy and implementation

o Develop optimised social media content, organic and paid and create design assets

o Content scheduling across multiple platforms

o Online community management: build quality followers and create engaged online communities

o Identify timely social media opportunities and action activity in response

o Keep up to date on the ongoing functionality changes of the platforms and embrace

o Auditing and analysis of social media channels to drive reach and results

o Creation of other non-social media content such as blogs

o Client liaison and meetings (with senior team members)

o Social media results reporting

Experience and skills required:

o 1-2 years of experience working in a social media role

o Social media content creation; organic and paid

o Track record of managing social media accounts and delivering campaigns

o Comprehensive understanding and a real passion for social media – the features and opportunities presented by the major platforms

o Digitally minded and driven

o Confident communicator and an excellent writer

o Enthusiastic and organised self-starter with lots of creative ideas

Salary dependent on experience and attitude.

To start your journey with us, please send your CV to hello@jenniehollandpr.com.

Applications close on Monday 29th November 2021.

How work experience can help you on your career path

Graduating is such a minefield and can be a really daunting time. I have experienced this intimidating unknown twice now. I finished my undergraduate degree in the summer of 2020, which was overwhelming for obvious reasons. And while I knew everyone else was in the same position, it was difficult to not compare myself to those (and only those) who seemed to have their whole life sorted.

Now, I am facing my second experience of graduating. I am at the end of my Broadcast Journalism MA at Nottingham Trent University, a course that I applied to after the pandemic panic took a firm hold of me the first time around.

I knew I wanted to go into media and I figured by gaining more skills and experience in the subject, I would be in a better position a year on. And I definitely am. I am so grateful and glad I took the opportunity to pursue a Masters because I have learnt so many transferrable skills. So, what is the next step for me?

This choice can be huge and frightening, which is why I endorse anyone who wants to do work experience.

Gaining valuable professional experience is a fantastic way to learn more about not only your chosen sector but also yourself and how you work best; your preferred ways to work, your favoured tasks, your passions and what excites you. A placement can be the step you need to make sure that the direction you’re going in is right for you. While academic experience is extremely valuable in so many ways, I think it misses the mark on the learning you can do in a professional setting.

For me, my time at JHPR has shown me how creative and exciting the industry can be and how creativity is something I definitely need in my future career.

For example, I love how social media is all about the users’ and customers’ experience, and how impactful this can be for a business. I spent a lot of time creating social media content during my work experience, contributing to clients’ overall business strategies, considering target audiences and tailoring my work according to each platform. It’s highly rewarding to see the process from start to finish – planning content, writing, creating artwork, scheduling and monitoring, and seeing how well our content performs.

Not only was my time at JHPR valuable in terms of learning about the industry, but I learned so much from being a part of the lovely JHPR team. My ideas and questions were always encouraged and welcomed, and I was trusted and supported in trying different tasks for a variety of sectors, from writing press releases and listicles, to writing and scheduling social media posts.

If I can pass any wisdom on to other students and graduates who are currently wading through the uncertainty is that you can only benefit from a placement.

You will learn and develop the skills you already have and it will give you the confidence you need for your next step. Do research into the sector beforehand so you have an idea of what the placement will bring but also to ensure it’s a sector you see yourself going into. And finally, make the most of your work experience, learn as much as you can, ask lots of questions, and enjoy!

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Lucy Hilton