Keeping your eyes peeled and your options open is the best way to explore future career paths – Finley Knowles, JHPR intern

Starting a university degree that you have always wanted to do is great, you feel like you have achieved something really big and you got there all by yourself, but what if you fall out of love with it?  

Exploring multiple options and trying new things is the best way to learn more about yourself and gain fantastic life experiences, whilst helping to further your career. 

I came to university with my heart set on being a broadcast journalist and although this is still an option, as the course progressed, I realised it may not be for me.  

I chose to do a personal relations module on the course and was so glad I did, as I realised I could be creative, still produce written, social, audio and video content, as well as work alongside multiple brands that I had an actual interest in. 

This led to me seeking a work experience placement at Jennie Holland PR for a month and wow, what a month I have had! 

Throughout my time here I have gained invaluable knowledge from the team and have been involved in many aspects of public relations – attending client meetings, filming and crafting content for social media, sitting in on interviews and drafting press releases, alongside getting stuck into research tasks and competitor studies. 

Access to JHPR’s media and editing software allowed me to be really hands on with creative assets, tailoring content and bringing brands to life through social channels, and it was really interesting to see how powerful these tools are for amplifying brand campaigns and messaging. 

Working across multiple sectors, from jewellery to construction, law and a whole spectrum of professional services, really helped to diversify my understanding of how different industries work and the important role that communications plays in ensuring brands are seen and heard in the right places. 

Being immersed in the brands allowed me to put my university skills into practice and apply them to a real-world setting, highlighting what I enjoyed most about my PR module I had enjoyed so much during my course. 

The placement helped me to understand that public relations is a path that I want to pursue and I’m looking to furthering my career in the communications industry.  

When I joined university, I was convinced I would leave a journalist, but my advice to anyone starting out is to explore your options, as you really will learn so much about yourself and the opportunities that are out there. You can end up doing something you really love, and you will also meet some great people along the way!