Keeping your eyes peeled and your options open is the best way to explore future career paths – Finley Knowles, JHPR intern

Starting a university degree that you have always wanted to do is great, you feel like you have achieved something really big and you got there all by yourself, but what if you fall out of love with it?  

Exploring multiple options and trying new things is the best way to learn more about yourself and gain fantastic life experiences, whilst helping to further your career. 

I came to university with my heart set on being a broadcast journalist and although this is still an option, as the course progressed, I realised it may not be for me.  

I chose to do a personal relations module on the course and was so glad I did, as I realised I could be creative, still produce written, social, audio and video content, as well as work alongside multiple brands that I had an actual interest in. 

This led to me seeking a work experience placement at Jennie Holland PR for a month and wow, what a month I have had! 

Throughout my time here I have gained invaluable knowledge from the team and have been involved in many aspects of public relations – attending client meetings, filming and crafting content for social media, sitting in on interviews and drafting press releases, alongside getting stuck into research tasks and competitor studies. 

Access to JHPR’s media and editing software allowed me to be really hands on with creative assets, tailoring content and bringing brands to life through social channels, and it was really interesting to see how powerful these tools are for amplifying brand campaigns and messaging. 

Working across multiple sectors, from jewellery to construction, law and a whole spectrum of professional services, really helped to diversify my understanding of how different industries work and the important role that communications plays in ensuring brands are seen and heard in the right places. 

Being immersed in the brands allowed me to put my university skills into practice and apply them to a real-world setting, highlighting what I enjoyed most about my PR module I had enjoyed so much during my course. 

The placement helped me to understand that public relations is a path that I want to pursue and I’m looking to furthering my career in the communications industry.  

When I joined university, I was convinced I would leave a journalist, but my advice to anyone starting out is to explore your options, as you really will learn so much about yourself and the opportunities that are out there. You can end up doing something you really love, and you will also meet some great people along the way! 

The Benefits of Internships to Students and Businesses

Internships and work experience programmes are becoming increasingly popular, serving a multitude of benefits to both students and businesses alike. Overcoming the effects of the COVID-19 pandemic and the reduction of overall placements offered to students, businesses are now able to offer work placements again, bringing back a host of benefits to the business workforce, as well as the student cohort.

If you’re sat wondering what these advantages are, let’s explore!

Benefits for students:

  1. Competitive Advantage

Gaining work experience as a student is imperative, especially in a post-pandemic world where application rates are so high. Having a CV that sets you apart from peers is super important and something that will increase your chances of being hired and landing your dream job – because who doesn’t want to fast track securing their dream role?

  1. First Hand Experience

Real-life job experience gives you the chance to explore a variety of different areas that you may be interested in, which allows you to weigh up the sectors that you resonate most and least with in your chosen industry. Having a well-rounded view of these various roles will undoubtedly be helpful after graduation, rewarding you with a much clearer understanding of the career path that you want to go down.

  1. Building Your Network

Having a strong network can be helpful when it eventually comes to job searching, as this could even lead to a job offer from a connection that you have met through a work placement. Internships are great ways to build your network, especially by adding colleagues on LinkedIn where you can gain exposure and get your name out there to potential future employers. Having a strong network at the beginning of your professional career is invaluable and it’s great to continue these relationships after your internship ends.

  1. Securing References and Recommendations

After completion of an internship, it’s helpful to get feedback from your employer. This also offers the opportunity for you to ask for a reference or LinkedIn recommendation which are great to show future employers. It’s definitely worth asking!

  1. Build Confidence

Working as an intern sometimes means throwing yourself into the deep end, but this is not always a bad thing! Facing challenges head on and managing to overcome them is a great way to build confidence and self-esteem, with the effects of this not only affecting your work life but also your personal life too. Why not spark some newfound confidence and take the leap to find an internship today?

Benefits for Employers:

  1. Valuable Support and Increased Productivity

Taking on interns in your business can be hugely beneficial, one of which is allowing current employees to gain useful support on existing projects. By allowing interns to assist with ongoing company work, it can enable other colleagues to put their focus into more advanced projects, knowing that some of their other work is taken care of. This benefits both individuals, allowing work to be completed whilst teaching the intern key new skills.

  1. Mentorship Opportunities

Offering mentorship to potential future leaders in the industry can boost company morale and promote a healthy work culture. By knowing that you are helping to develop the careers of aspiring students, current employees may experience a higher rate of job satisfaction, boosting motivation and increasing effective team leadership.

  1. Excellent Publicity

Companies that offer internships and work placement programmes are often commemorated in the industry for allowing the new wave of professionals to gain key experience. Offering these placements can also increase a company’s visibility amongst universities, often broadening the employment pool even more.

  1. Employee Candidate Pool

Taking on interns can introduce companies to prospective employees who are well suited to their business, allowing them to assess the likelihood of the intern being a good team fit, as well as teaching fundamental skills and procedures that the company follows day-to-day. This could result in recruitment and training costs being reduced if employers decide to take on previous interns who have already experienced working with them.

  1. A Fresh Perspective

Often fresh out of university, interns can offer businesses a new perspective on their day-to-day procedures. With the growing presence of companies and businesses on social media, interns may be able to apply their technology skills to bring new creative opportunities that could boost social media marketing and online engagement.

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Eleanor Jarvis

Calling all PR pros – we are hiring!

If you are passionate about and skilled in all things PR, then we’d like to meet you! We’re looking for a talented PR Account Manager and a Senior PR Account Executive to join our team.

We are a boutique agency in the heart of Nottingham’s Lace Market in the city centre, with coffee, cake, access to the shops and everything else you could wish for during the working day right on your doorstep.

Our environment is creative, inclusive and supportive of talent and progression, and we work smart and celebrate success (both work and personal). We offer flexible working with a blend of home and office days and additional annual leave days for keeping the mind happy, as well as team outings.

In your role you will be working alongside the wider team on a varied portfolio of great brands, across a number of sectors – and we can guarantee no day with be the same!

If you are looking for an opportunity to use your skills and creativity to wow our clients and make a real difference to their businesses, then this is the role for you.

We offer progression, ongoing training and development, and a fun place to work where you can thrive. There are no big agency politics or the ‘sink or swim’ approach. Here you are a key member of our team and will be supported.

An overview of the roles is below – please visit Indeed for full details on the PR Account Manager role and Senior PR Account Executive role. 


PR Account Manager job description:

– Deliver PR strategies and campaigns across an exciting mix of b2b and b2c brands, with the support of an account director and account executive

– Client management and communication

– Creating optimised media content including press releases and features

– Plus other content such as blogs, web copy, award applications, video

– Media relations and press office activities

– Keeping fully informed of the national and international news agenda and trends and identifying media opportunities for clients

– Working with online influencers

– Social media strategy, content and management

– Online community management to build quality followers and create engaged online communities

– Managing and mentoring an account executive

Experience, skills and attributes required:

– Three plus years of experience working in a similar role

– Working in a PR or press team (ideally agency but also in-house)

– A track record of delivering quality media results for clients

– Plenty of press release and other content creation

– Managing social media accounts and delivering campaigns

– Comprehensive understanding of and a passion for social media – the features and opportunities they present

– Digitally minded and driven

– Confident communicator with clients, journalists and others

– Enthusiastic and organised self-starter with lots of creative ideas

– A relevant degree such as PR/marketing/journalism/communications/business

– Salary is dependent on experience and attitude.

Hours: 37 per week

Job Types: Full-time, Part-time, Permanent

Benefits:

  • Additional leave
  • Casual dress
  • Company events
  • Company pension
  • On-site parking
  • Sick pay
  • Wellness programmes
  • Work from home

Schedule: Monday to Friday

Experience: Public Relations: 3 years (preferred)

Work remotely: Yes


Senior PR Account Executive job description:

– Deliver PR strategies and campaigns across an exciting mix of b2b and b2c brands, with the support of a senior account manager

– Client liaison

– Media liaison

– Creating optimised media content including press releases and features

– Plus other content such as blogs, web copy, award applications, video

– Media relations and press office activities

– Keeping fully informed of the national and international news agenda and trends and identifying media opportunities for clients

– Working with online influencers

– Social media content and management

– Developing optimised social media content, organic and paid

– Online community management to build quality followers and create engaged online communities

– Media and social media analysis and results reporting

Experience and skills required:

– 1-2 years of experience working in a similar role

– A track record of delivering PR strategies for clients

– Digitally minded and driven

– Confident communicator and an excellent writer

– Enthusiastic and organised self-starter with lots of creative ideas

– A relevant degree such as PR/marketing/journalism/communications/business/other

– Social media content creation; organic and paid

– Track record of managing social media accounts and delivering campaigns

– Comprehensive understanding of and a passion for social media – the features and opportunities presented by a range of channels

– Salary dependent on experience and attitude.

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Casual dress
  • Company events
  • Sick pay
  • Work from home

Schedule: Monday to Friday

Experience: Public Relations: 2 years (preferred)


To start your journey with us, please send your CV to hello@jenniehollandpr.com.

Calling all social media whizzes – we are hiring!

If you are passionate about and skilled in social media and have a minimum of one years’ industry experience, then we are looking for you!

We are a boutique agency in the heart of Nottingham’s Lace Market in the city centre, with coffee, cake, access to the shops and everything else you could wish for during the working day right on your doorstep.

Our environment is creative, inclusive and supportive of talent and progression, and we work smart and celebrate success (both work and personal). We offer flexible working with a blend of home and office days and additional annual leave days for keeping the mind happy, as well as team outings.

In this role you will be working alongside the wider team on a varied portfolio of great brands, across a number of sectors – and we can guarantee no day with be the same!

If you are looking for an opportunity to use your skills and creativity to wow our clients and make a real difference to their businesses, then this is the role for you.

We offer progression, ongoing training and development, and a fun place to work where you can thrive. There are no big agency politics or the ’sink or swim’ approach. Here you are a key member of our team and will be supported.

Job description:

o Social media strategy and implementation

o Develop optimised social media content, organic and paid and create design assets

o Content scheduling across multiple platforms

o Online community management: build quality followers and create engaged online communities

o Identify timely social media opportunities and action activity in response

o Keep up to date on the ongoing functionality changes of the platforms and embrace

o Auditing and analysis of social media channels to drive reach and results

o Creation of other non-social media content such as blogs

o Client liaison and meetings (with senior team members)

o Social media results reporting

Experience and skills required:

o 1-2 years of experience working in a social media role

o Social media content creation; organic and paid

o Track record of managing social media accounts and delivering campaigns

o Comprehensive understanding and a real passion for social media – the features and opportunities presented by the major platforms

o Digitally minded and driven

o Confident communicator and an excellent writer

o Enthusiastic and organised self-starter with lots of creative ideas

Salary dependent on experience and attitude.

To start your journey with us, please send your CV to hello@jenniehollandpr.com.

Applications close on Monday 29th November 2021.

How work experience can help you on your career path

Graduating is such a minefield and can be a really daunting time. I have experienced this intimidating unknown twice now. I finished my undergraduate degree in the summer of 2020, which was overwhelming for obvious reasons. And while I knew everyone else was in the same position, it was difficult to not compare myself to those (and only those) who seemed to have their whole life sorted.

Now, I am facing my second experience of graduating. I am at the end of my Broadcast Journalism MA at Nottingham Trent University, a course that I applied to after the pandemic panic took a firm hold of me the first time around.

I knew I wanted to go into media and I figured by gaining more skills and experience in the subject, I would be in a better position a year on. And I definitely am. I am so grateful and glad I took the opportunity to pursue a Masters because I have learnt so many transferrable skills. So, what is the next step for me?

This choice can be huge and frightening, which is why I endorse anyone who wants to do work experience.

Gaining valuable professional experience is a fantastic way to learn more about not only your chosen sector but also yourself and how you work best; your preferred ways to work, your favoured tasks, your passions and what excites you. A placement can be the step you need to make sure that the direction you’re going in is right for you. While academic experience is extremely valuable in so many ways, I think it misses the mark on the learning you can do in a professional setting.

For me, my time at JHPR has shown me how creative and exciting the industry can be and how creativity is something I definitely need in my future career.

For example, I love how social media is all about the users’ and customers’ experience, and how impactful this can be for a business. I spent a lot of time creating social media content during my work experience, contributing to clients’ overall business strategies, considering target audiences and tailoring my work according to each platform. It’s highly rewarding to see the process from start to finish – planning content, writing, creating artwork, scheduling and monitoring, and seeing how well our content performs.

Not only was my time at JHPR valuable in terms of learning about the industry, but I learned so much from being a part of the lovely JHPR team. My ideas and questions were always encouraged and welcomed, and I was trusted and supported in trying different tasks for a variety of sectors, from writing press releases and listicles, to writing and scheduling social media posts.

If I can pass any wisdom on to other students and graduates who are currently wading through the uncertainty is that you can only benefit from a placement.

You will learn and develop the skills you already have and it will give you the confidence you need for your next step. Do research into the sector beforehand so you have an idea of what the placement will bring but also to ensure it’s a sector you see yourself going into. And finally, make the most of your work experience, learn as much as you can, ask lots of questions, and enjoy!

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Lucy Hilton