We’re never too busy to tell you about new clients!

If you’re reading this and you work in marketing – we think you’ll probably be experiencing the same as us – work has suddenly become super busy!

In the swiftly dwindling weeks up to Christmas, we always experience a surge in activity as projects and campaigns need maximizing and completing before the festive break, and it’s certainly come upon us fast this year!

We are lucky to be working on a really varied blend of projects and even though we feel like we are running at a 100mph, we do it in a calm and composed manner – just as PR pros do.

We love to use the excuse ‘too busy’ to let our blog slide, but this one is all about new business wins so there is no excuse big enough not to share it.

We love working on new brands and really appreciate clients choosing our team as their digital PR partner – we get such a buzz from it and never take it for granted.

First up is fifth-generation family business Kerry’s Fresh. This wonderful, wholesome and highly successful company deliverers boxes of joy to you door. By joy we mean everything you could need for your big or small food shop, such as fresh fruit and vegetables, bakery and pantry items, meat, dairy products and much more … and they have been serving customers since 1885!

With no other packaging, aside from the boxes which are reusable, it’s a brand we are passionate about and we proud to be working with them in the digital PR and social media spaces.

Next up is Rototek, one of the UK’s biggest technical rotational moulding plastics businesses, which means the team at Rototek create over 100 different products ranging from sailing boats to water tanks, and bedside tables for the health service to bright red monsters! A rapidly growing and varied firm with plenty to shout about.

Last but not least is Sherwood Oak Homes, a residential property development firm invested in creating well-designed, spacious homes. We’ve just been appointed as its PR agency as construction work start on an impressive new development in Mansfield – which will bring 313 new homes to the market in 2022. We will be leading a media campaign on the development and delivering social media management of its platforms.

As an agency, we pride ourselves on having collectively over 40 years’ experience in multiple sectors such as property, food and drink, beauty, legal, heritage and more – and celebrate working with loyal, long-standing clients and new brands that like what we do.

What is Influencer Marketing: How can I use it to increase sales?

Whether you’ve been inspired to DIY your home, recreate a recipe or even purchase a new wardrobe, these days we are all pretty familiar with the power of being influenced and how it can subconsciously shape our spending habits and perception of brands and products.

From mummy bloggers to business experts and from tech bloggers to beauty vloggers, influencer marketing has become one of the fastest-growing online customer acquisition channels and is expected to hit £11 billion by 2022*.

Getting started with influencer marketing can seem daunting so we have created this guide to help.

Want to get started and see the incredible results influencer marketing can bring to your business but don’t want to go it alone? Contact us and we can guide you through this hugely impactful and exciting part of marketing.

What is influencer marketing?

In short, influencer marketing is a form of social media marketing which partners influencers and brands together. Being experts in their fields, influencers consistently interact with their dedicated social following through product reviews, brand endorsements and creating engaging content which is often personal life experiences. A recent survey showed that 80% of consumers have purchased something via an influencer recommendation* … the numbers speak for themselves and the opportunities of influencer marketing are endless.

How can it help my business?

  • High return on investment
  • Reaches target audiences
  • Builds trust with customers
  • Improves brand awareness
  • Encourages brand loyalty
  • Boosts audience engagement
  • Enriches brand content

Influencer costs

Influencer costs can vary widely. The question is not about whether you should or shouldn’t pay, but how. Some influencers are happy to receive gifting in exchange for a social posts or reviews and others require a budget, in which case some things to consider would be their previous campaign performance and standard influencer rates. Establishing these costs early on will save time later down the line.

How to create an influencer brief (your brief to the influencer you are going to work with)

First and foremost, when creating your brief, keep your goals in mind and don’t be afraid to get visual as this will be beneficial to your influencer when you reach out to them. Be sure to include important background information as well as campaign details.

How to find the right influencer

Now you are ready to set out on your influencer search. The best place to start is to ask yourself the following: Who are my target audiences and which influencers do my target audiences follow? Are these influencers truly ‘influential’? Do they have any conflicting campaigns or collaborations?

This will give you a clearer picture of the type of influencers you want to work with and if the partnership would be authentic.

Once you have collated your shortlist of influencers, take time to monitor how their community engages and responds to their content. Don’t shy away from asking for their engagement rates when you outreach, as this can often determine the success of your partnership.

How to measure influencer marketing success

Much like any strategy, measuring the success of your campaign is vital. Ensure you check the key analytics:

  • What was the reach?
  • How many likes did the content receive?
  • What was the sentiment of the comments?
  • How many saves did it achieve?

After this information has been gathered, it will provide a clear idea of the campaign’s overall performance and success.

The value of influencer marketing is undeniable and there has never been a better time to get started. Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.

Sources

* https://digitalmarketinginstitute.com/blog/team-talk-how-influencer-marketing-is-changing-the-game

** https://startupbonsai.com/influencer-marketing-statistics/