Stepping into the real world of PR

By Amy Catherall

University can only prepare you so much for the transition into work once you have graduated, but are you really ready to be thrown straight into the real world without any prior experience of the industry you want to go into?

There is only so much you can learn from lectures about the real world of public relations, but by getting to experience it all firsthand at Jennie Holland PR, I have built my confidence for when I am ready to start my PR journey.

Being involved with every aspect of the company, from sitting in on client meetings, collaborating on ideas for social media, researching opportunities for clients, digital media creation, and contact research, has allowed me to see how a real business functions and I’ve learned the importance of time management and teamwork to balance tasks to meet the needs of the clients.

Working with a range of clients from different industries has allowed me to see how strategies can bolster the presence of brands within different industries.

What I have learned during my time at Jennie Holland PR

  • Working as a team and supporting each other is essential in PR. Collaborative thinking to help one another ensures that clients receive the best service possible.
  • Research is key to finding your clients the best opportunities – ensuring media coverage and interview opportunities are secured, which will be beneficial to boost profiles both locally and nationally.
  • Every client has different needs. Content creation will need to be geared to target media and audiences and every brand has a different tone of voice and requirements for writing styles to fit their image – so research of the client and its objectives are vital.
  • PR is harder than you think! There is a lot that goes on behind the scenes and managing your time correctly helps to balance all your tasks. It all pays off when your client is getting opportunities and growing as a result.

The highlight of my experience was getting to research and write a blog post on the Barbie movie and its effect on the marketing and press of multiple brands.

This allowed me to experience the pride you get in seeing the results of something you have worked hard for. The process of writing and designing the post and then creating social media content, allowed me to put all the skills I have developed further during my time at JHPR to practice.

My three weeks went by in a flash, and I enjoyed every second. I learnt so much from the team at JHPR that I will take away and use to benefit my studies. Everyone in the team has made me feel welcome and been willing to help and support me ensuring I had the best experience possible.

For anyone scared or unsure of finding work experience because they are unsure what to say, worried they won’t get a response, or are feeling nervous about going into an office, don’t be. I was worried about so many things, and I had the most amazing experience with JHPR. I’ve gained the confidence to be able to go into the real world after university and find myself a job working in PR.

In a Barbie world – how brands have been embracing the pink

By Amy Catherall

 

Barbie is arguably one of the top movies of the year and alongside this week’s cinema release we’ve seen plenty of pink in the lead up.

Trending with over 1.3 million tweets, 250 million views on TikTok and 174k posts on Instagram, the word is going crazy for Barbie The Movie, with expectations that the movie could make up to $110 million on Box Office opening.

Barbiecore has well and truly arrived and brands have jumped at the opportunity to go pink and join the Barbie hype, releasing limited editions of their products with their own Barbie spin.

Check out some of our favourite collaborations and campaigns that have captured the nation, ahead of the movie’s release this Friday:

 

Crocs 

Barbie may not approve since these are not high heels, but with Crocs being a trending shoe she might just let it pass!

 

Covered in as much pink and glitter possible, these Barbie branded shoes can be spotted from a mile away.

Some of the shoes sold out in a matter of hours, with many fans gutted they missed out on a pair, with those who were successful taking to social media to boast.

 

NYX professional makeup

With Barbie’s iconic bright pink making its comeback, NYX have launched a range of Barbie products with the focus of the range being PINK!

NYX have partnered with Save the Children as a part of this campaign to raise awareness for the global girls’ empowerment initiative. Launching an Instagram filter, every time the filter is used and shared online NYX will donate $1 to Save the Children. This money helping to provide education and learning tools for girls and allowing them to make their dreams a reality.

 

Proper Snacks

Proper Snacks launched the perfect cinema snack, re-designing their original sweet popcorn packaging in the distinctive Barbie pink, matching the brands playful, bold branding.

The collaboration with Warner Bros gave customers the opportunity to win a 7-night trip to California, to live out their Barbie dream.

 

McLaren Formula 1 Team 

British Formula 1 team, McLaren has jumped on the trend, re-branding their race week poster to mimic the Barbie posters.

Including the iconic Pink Corvette, the two drivers are edited into the car, with the McLaren logo edited into the clouds.

Fans are loving the crossover post with over 58k likes on twitter and over 490k likes on Instagram.

 

Zara

If you are jealous of Barbie’s wardrobe, Zara have launched a collection inspired by Barbie’s extensive wardrobe featured in the movie.

Zara has transformed two of their stores into Barbie’s dream house, so it really feels like you are shopping from Barbie’s actual wardrobe.

The collection has a variety of styles allowing you to swap from comfy sweats to night out glamour, with plenty of accessories to bring a little Barbie into your everyday life.

 

Pink Tardis

The Tardis mysteriously landed next to Tower Bridge in London, having had a pink makeover just in time for the Barbie London Premier, where Warner Bros staff were in the area handing out Fan access passes to the premier for later that day.

Apparently only being for promotional purposes, unfortunately it does not look like we are getting a Barbie, Doctor Who crossover episode anytime soon!

 

Gymshark

The gym wear company has transformed their website homepage, highlighting all the products available in pink.

Playing on the words of the classic Barbie Girl song, they have taken Barbie into the world of workout, becoming a ‘barbell girl.’

 

Mattel – Barbie doll

Of course, no Barbie movie could be complete without the Barbie dolls to match.

Mattel released a new collection of Barbie dolls inspired by those in the movie, equipped with outfits and accessories to match, including a remote-controlled Barbie Corvette, just like the one in the movie.

 

With all the memorable marketing and collaborations, hopes are high for the movie, but only time will tell just how successful it has been.

If you’re looking for creative ideas to get involved with the current trends and looking for supporting on building an impactful campaign, get in touch with us at Jennie Holland PR.