Well, it’s November, so that means marketing teams are well into 2026 planning – or should be!
Before we make plans for 2026, it’s worth looking at the market we delivered in this year. 2025 brought global uncertainty and a shifting media landscape. It’s been a challenging year for many, however, we have the fresh sheet of paper moment to come in only eight weeks – a new page for a new chapter full of opportunity.
So let’s talk PR plans for 2026. Cision, our media outreach and monitoring partner, have put together some straight forward but thought-provoking suggestions to get your 2026 PR plan on the move based on a strategic approach to growth. Hope it’s helpful.
1. Measure what matters
Don’t just report on PR metrics that have nothing to do with your campaigns. Tie your KPIs back to the core business objectives and prove your impact for the business as a whole.
2. Turn Credibility into a long-term strategy
Credibility is not something you tick off your goals list – it should be an ongoing effort. Your goal is to become a trusted voice in your industry’s conversation, not just a source that gets quoted once.
3. Turn data into action
Data is not just about numbers; it’s about what they mean for your brand. When measured effectively, PR metrics can help you readjust your strategies and make more informed decisions.
4. Define the wins
Focus on clarity and consistency. Be adaptable across platforms but keep your core message the same to build trust and recognition.
In summary, success in PR in 2026 means staying focused, consistent, adaptable, and data-driven.
Need some help getting your plan together for 2026 and then the execution? Jennie Holland PR can bring real change to your business.