Before embarking on my journey as a PR intern at Jennie Holland PR, I didn’t know what to expect at all, but after three weeks, I can say it was the best decision I made.
Over the course of my internship, I witnessed first-hand the ins and outs of the PR industry – from social media management to content creation, to crating videos and listening in on client updates in our Monday morning catch ups.
As an ambivert, it takes a while to be comfortable and adapting to new surroundings can be quite challenging. However, from the moment I walked into the office, I knew not only was I going to learn a lot but that it was the best environment for personal growth.
One of the most significant takeaways from this experience was the realisation that confidence is key! Talk to people, ask questions, no question is too trivial.
So, what did I learn from my time at Jennie Holland PR?
The reality of PR
As a journalism student, I had a very basic understanding of PR as there is so much more to it and I had the opportunity to be involved in many aspects of activity including the creation of press material, social media audits for clients, media landscape and contact research and digital media creation – which has really fuelled my passion for PR. I discovered the importance of time management and got the chance to work across a multitude of brands and clients. While this may seem stressful to others, I realised there’s no better feeling than seeing the results you work hard work for!
Teamwork makes the dream work.
The JHPR team were incredibly supportive and nurturing and working alongside the team taught me the importance of teamwork and how collaborative thinking can produce amazing results.
The team always made me feel at home, like I was a long-standing member and work never felt like a burden while I was there. From team lunches to breakfasts mornings, the environment was everything one could hope for in a workplace.
I learned that maintaining a healthy balance between putting clients’ desires and needs first, whilst offering valuable advice was crucial to producing strong results. Transparency, active listening and meticulous attention to detail are also vital in nurturing long lasting relationships with clients.
Overall, my time at JHPR was enriching, filled with laughter and numerous lessons. Working alongside professionals who willingly shared their expertise and answered my questions, helped to grow my confidence and inform me about future career routes. The last three weeks have confirmed my passion for PR and I’m excited to see how this experience will shape my future endeavours as I make my mark in the world of PR.