The marketing sector is ever-evolving and at times it may feel overwhelming to keep up with all the tips and tricks to smash your marketing strategy. We know how that feels, so that’s why we have taken the load off for you and compiled some trends we think you should be honing in on.

  • Evoking emotion

Content that evokes emotion or hooks consumers to your message are more likely to succeed. In order to do this, you really need to understand your audience and work out what type of content works for them and what doesn’t. This means exploring with your content and analysing how each post performs, giving you a clearer insight into what your future content should also look like.

  • Utilise video content and live streaming

According to LearnHub, video content is 1200% more successful than other content – meaning that it can generate more shares and likes than both text and image content combined*. Beyond video content on stories and reels, 80% of consumer stated that they enjoy interacting with live videos and streams as this allows them to engage with influencers to discuss products and services in real time.

  • User-generated Content (UGC)

Named one of the most compelling ways to build your brands credibility, UGC is on the rise more than ever as consumers tend to trust in brand reviews made by other customers over claims made by the brand itself. When done right, UGC will drive awareness, increase conversions and social engagement, expand reach, and cost-effectively grow your business.

  • Share your values

Showcasing your brand purpose is essential for growth with 77% of customers claiming that they prefer to buy from brand who share their values**. Consumers have started holding brands even more accountable, and have shifted to mindful purchasing habits (which shows no signs of slowing down). Using your platform to showcase your brand’s values allows your audience to connect with your brand further.

We believe incorporating these points into your marketing strategy will open your brand up to a more engaged and loyal audience – ultimately resulting into more sales and leads.

Do you need help putting your strategy into practice? Get in touch and to see how you can make the most out of your marketing strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

* https://www.future-marketing.co.uk/how-to-use-live-video-streaming-on-social-media/

** https://bit.ly/3M7hJk2