On Saturday 6 May King Charles ascended to the throne, which marked a new monarchy for the United Kingdom and a historical moment for the country following Queen Elizabeth II’s 70-year reign.
With the British public and international fans tuning in for the royal moment, we wanted to take a look at how brands celebrated the momentous regal occasion.
Check out our favourite royal campaigns:
EasyJet Holidays- BuckingSand Palace
In celebration of the King, EasyJet unveiled a mini replica of Buckingham Palace which was made entirely out of sand.
The sculpture, which was made using a bespoke sandcastle bucket, is a scale model of King Charles’ official London residence, and marks the brand’s ‘Holidays Fit For A King’ summer promotion.
KitKat: Thanks for the extra break, Sir
KitKat took its iconic ‘Have a break’ tagline to the nation on the weekend of the Coronation, with a campaign to mark the royal event by thanking the King for the extra day off.
Royal Mail: Charles and Camilla
Royal Mail postal workers who share the same first names with the King and Queen Consort, posted letters on Coronation Street in Brighton, days before Charles is crowned at Westminster Abbey on Saturday.
Alzheimer’s Society – ‘Unmemorabilia’
On a more poignant note, the Alzheimer’s Society highlighted the shocking statistic that one in three people born today will develop dementia in their lifetime.
Placed on a coronation themed ‘Unmemorabilia’ mug, the creative leads with the headline: ‘A day one in three of us won’t be able to tell our grandkids about’. The ad hopes to raise awareness of the impact of dementia and raise funds for Alzheimer’s Society’s support and research.
If you’re looking for creative ideas and some great PR support to help bring impactful brand campaigns to life then contact us today at Jennie Holland PR.