By Amy Catherall
Barbie is arguably one of the top movies of the year and alongside this week’s cinema release we’ve seen plenty of pink in the lead up.
Trending with over 1.3 million tweets, 250 million views on TikTok and 174k posts on Instagram, the word is going crazy for Barbie The Movie, with expectations that the movie could make up to $110 million on Box Office opening.
Barbiecore has well and truly arrived and brands have jumped at the opportunity to go pink and join the Barbie hype, releasing limited editions of their products with their own Barbie spin.
Check out some of our favourite collaborations and campaigns that have captured the nation, ahead of the movie’s release this Friday:
Barbie may not approve since these are not high heels, but with Crocs being a trending shoe she might just let it pass!
Covered in as much pink and glitter possible, these Barbie branded shoes can be spotted from a mile away.
Some of the shoes sold out in a matter of hours, with many fans gutted they missed out on a pair, with those who were successful taking to social media to boast.
NYX professional makeup
With Barbie’s iconic bright pink making its comeback, NYX have launched a range of Barbie products with the focus of the range being PINK!
NYX have partnered with Save the Children as a part of this campaign to raise awareness for the global girls’ empowerment initiative. Launching an Instagram filter, every time the filter is used and shared online NYX will donate $1 to Save the Children. This money helping to provide education and learning tools for girls and allowing them to make their dreams a reality.
Proper Snacks launched the perfect cinema snack, re-designing their original sweet popcorn packaging in the distinctive Barbie pink, matching the brands playful, bold branding.
The collaboration with Warner Bros gave customers the opportunity to win a 7-night trip to California, to live out their Barbie dream.
McLaren Formula 1 Team
British Formula 1 team, McLaren has jumped on the trend, re-branding their race week poster to mimic the Barbie posters.
Including the iconic Pink Corvette, the two drivers are edited into the car, with the McLaren logo edited into the clouds.
Fans are loving the crossover post with over 58k likes on twitter and over 490k likes on Instagram.
If you are jealous of Barbie’s wardrobe, Zara have launched a collection inspired by Barbie’s extensive wardrobe featured in the movie.
Zara has transformed two of their stores into Barbie’s dream house, so it really feels like you are shopping from Barbie’s actual wardrobe.
The collection has a variety of styles allowing you to swap from comfy sweats to night out glamour, with plenty of accessories to bring a little Barbie into your everyday life.
The Tardis mysteriously landed next to Tower Bridge in London, having had a pink makeover just in time for the Barbie London Premier, where Warner Bros staff were in the area handing out Fan access passes to the premier for later that day.
Apparently only being for promotional purposes, unfortunately it does not look like we are getting a Barbie, Doctor Who crossover episode anytime soon!
The gym wear company has transformed their website homepage, highlighting all the products available in pink.
Playing on the words of the classic Barbie Girl song, they have taken Barbie into the world of workout, becoming a ‘barbell girl.’
Mattel – Barbie doll
Of course, no Barbie movie could be complete without the Barbie dolls to match.
Mattel released a new collection of Barbie dolls inspired by those in the movie, equipped with outfits and accessories to match, including a remote-controlled Barbie Corvette, just like the one in the movie.
With all the memorable marketing and collaborations, hopes are high for the movie, but only time will tell just how successful it has been.
If you’re looking for creative ideas to get involved with the current trends and looking for supporting on building an impactful campaign, get in touch with us at Jennie Holland PR.