Having a successful social media presence is a vital part of any marketing strategy, and gaining followers is a measurable metric on how well you’re performing.
Recently, Jennifer Aniston broke the world record for gaining the highest number of social followers in a short space of time with just one post, so we thought we’d share a few of our top tips on how you can increase your followers.
Produce quality content
We say it so often, but content really is king. Not only is this going to get you followers, but it’s also going to keep them. Ensure your content is timely and relevant, as well as visually appealing. If you don’t have access to a bank of professionally taken images – some good lighting and a smartphone camera can surprise you.
Know your audience
Once you understand your audience, you will understand what type of content they are most likely to engage with. You don’t just have to post about yourself and your company updates – post about and comment on relevant and topical things in the industry that your audience will find interesting. This can be anything from news articles to product announcements or policy changes.
Include social platforms on external marketing materials
Ensure links to your social profiles are on your website and on your email signature. Sometimes customers and clients just aren’t aware that you are active on these profiles, and with social media being a real time update of what’s going on in the business, it’s important for people who support your brand to have the latest news direct to their feed. It also increases your chances of having repeat customers as they can keep up to date with the latest products and services, and as well as finding out about offers.
Ensure you post continuously to show your audience you are active on social media. By posting regularly you can easily ensure your content is up to date, and your followers will constantly be reminded of you. They may not want to buy a product or service from you at that time, but when the time comes there is more chance of them thinking of you if you have posted recently. We recommend posting a few times a week across multiple platforms.
Interact with other accounts
Interact and follow accounts that are relevant to your industry or in your community. Not only will this build your presence online but fans of people you interact with could be led to your profile. Tag other people and pages where relevant to extend visibility to reach their pages. Following a customer or client could also be good way to get their attention and lead them to your profile.
Use relevant hashtags
Look at trends as well as hashtags and see if you can latch on to anything topical. If you have your own hashtag, make sure people are aware. Put your hashtag in your bio so your customers can tag in their own posts to get your attention. If you don’t want to shove a load of hashtags at the end of a post just for the sake of it, tag up a few keywords in the copy of your post.
While our tips might not get you enough followers to break the internet like Jennifer Aniston did, it can certainly increase your social media popularity, raising brand awareness and driving sales. Get in touch with Jennie Holland PR today and we can help you design and deliver and a successful social media strategy.