As PR professionals we are always striving to make content work harder for our clients and a simple step to ensuring this is approaching all content with the lens of repurposing and recycling it.
Not only will it help expand the reach of your content by gleaning multiple audiences, but it can also boost SEO by showcasing your keywords in a multitude of formats and locations.
From bitesize social content to statistic-led comments, podcasts, Q&As and blogs – there are so many ways to recycle content sustainably, so it doesn’t go to waste after the first outing.
We’ve compiled our top four ways to champion content:
Make it digestible
Long-form content can be broken down into simple, more digestible content very easily. This can be a case of taking bitesize chunks, quotes or statistics and reusing those smaller gems in social content, blogs or even as supporting elements in future articles.
Cross-posting
A quick and easy way to increase eyes on your content – cross-posting is a great way to get content live across as many social platforms as possible. Be sure to double-check all content to ensure the asset is compatible with the platform audiences and make the necessary tweaks if needed!
Bring it to life
Bring content to life in the form of eye-catching assets, infographics and video shorts, such as Q&As and tips. Not only will this attract engagement to your social channels, but used in media relations, it will provide incentive for placement with journalists hungry for video and more diverse media assets.
Getting employees involved will also work wonders for bolstering expertise within the business and building personal profiles. Podcasts and online webinars are also an effective way of making the most of expertise and thought leadership.
Plan for the seasons
While certain key messaging may not be relevant every day of the year, if you have impactful content full of interesting insights and stats, don’t wheel it out once, repackage and plot it into the calendar for a strong stream of planned relevant content, future proofing you for the months ahead.
For more ideas on how to make the most of your content – drop us a line!