Struggling to get started with outlining your business ambitions for the new year?

After the haze of Christmas cheer that is cheese, wine and all things fine, it can be difficult to get your head into gear when the new year arrives.  When working out what you want to achieve in 2023, it’s important to know where you want your business to go.

A clear strategy will motivate your employees to achieve, which will in turn, drive growth and great results. That’s why goal setting is so important – so you have tangible aims that you can work towards.

From planning effectively to envisioning the future, here are our top tips for business goal setting in 2023…

Make your goals SMART
When creating goals for your business, it’s important to keep this acronym in mind. Be specific – what exactly are you hoping to achieve? Make plans as detailed as possible, so you know exactly what to work towards. By having a clear plan, you can then measure the progress and results of your success. While it’s important to be ambitious, if your goals aren’t achievable, you won’t be able to reach them and you may discourage your employees in the process. But equally, remember that you can’t expect quick or big results straight away, you have to be realistic. Working towards them all is part of the journey, but make sure you are accomplishing any goals in a timely manner. Set a time frame, and make sure that you’re consistently working towards it.

Assess your strategy
The new year is a great time to take a step back and see what is working and what can be improved. If something is working well, wonderful – but how can you expand on this and make it even better? If something is not working so well, take a look at why this is the case. Just because something has been done the same way for a while, it doesn’t mean it’s the right way. Don’t be afraid to be bold, be brave and to take the risks needed to elevate your business to the next level. Involve your employees in these conversations for valuable, on-the-ground insight, as well as potentially bringing in externals for a fresh pair of eyes.

Meet regularly to measure progress
Once the goals are in place, it’s important to make sure you stay on track to meet them. Mark down key months and events for your company in your diary, and plan regular meetings around these times. This is a great way to be the most productive you can be, as well as checking throughout the year that you’re on track to meet targets. When you do have these meetings, make sure to take notes on what progress has been made since last time, how you can thrive during crucial times, and how you can keep working towards company goals. Send these around to all involved afterwards so you’re all aligned in your vision.

Maintain motivation
This is important not just during regular meetings, but throughout the course of completing your goals. Make sure that positive results and successes, no matter how big or small, are tracked and celebrated when they come in. Putting a system in place to do this, such as a monthly breakdown or even a weekly motivational email, will allow you to keep track of how well you’re doing. This will boost morale and drive you all to keep working hard and pushing towards those goals.

If you need help achieving your business goals through PR for 2023, get in touch with us at Jennie Holland PR on 0115 998 3048, or email

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