How work experience can help you on your career path

Graduating is such a minefield and can be a really daunting time. I have experienced this intimidating unknown twice now. I finished my undergraduate degree in the summer of 2020, which was overwhelming for obvious reasons. And while I knew everyone else was in the same position, it was difficult to not compare myself to those (and only those) who seemed to have their whole life sorted.

Now, I am facing my second experience of graduating. I am at the end of my Broadcast Journalism MA at Nottingham Trent University, a course that I applied to after the pandemic panic took a firm hold of me the first time around.

I knew I wanted to go into media and I figured by gaining more skills and experience in the subject, I would be in a better position a year on. And I definitely am. I am so grateful and glad I took the opportunity to pursue a Masters because I have learnt so many transferrable skills. So, what is the next step for me?

This choice can be huge and frightening, which is why I endorse anyone who wants to do work experience.

Gaining valuable professional experience is a fantastic way to learn more about not only your chosen sector but also yourself and how you work best; your preferred ways to work, your favoured tasks, your passions and what excites you. A placement can be the step you need to make sure that the direction you’re going in is right for you. While academic experience is extremely valuable in so many ways, I think it misses the mark on the learning you can do in a professional setting.

For me, my time at JHPR has shown me how creative and exciting the industry can be and how creativity is something I definitely need in my future career.

For example, I love how social media is all about the users’ and customers’ experience, and how impactful this can be for a business. I spent a lot of time creating social media content during my work experience, contributing to clients’ overall business strategies, considering target audiences and tailoring my work according to each platform. It’s highly rewarding to see the process from start to finish – planning content, writing, creating artwork, scheduling and monitoring, and seeing how well our content performs.

Not only was my time at JHPR valuable in terms of learning about the industry, but I learned so much from being a part of the lovely JHPR team. My ideas and questions were always encouraged and welcomed, and I was trusted and supported in trying different tasks for a variety of sectors, from writing press releases and listicles, to writing and scheduling social media posts.

If I can pass any wisdom on to other students and graduates who are currently wading through the uncertainty is that you can only benefit from a placement.

You will learn and develop the skills you already have and it will give you the confidence you need for your next step. Do research into the sector beforehand so you have an idea of what the placement will bring but also to ensure it’s a sector you see yourself going into. And finally, make the most of your work experience, learn as much as you can, ask lots of questions, and enjoy!

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to

By Lucy Hilton

What is Influencer Marketing: How can I use it to increase sales?

Whether you’ve been inspired to DIY your home, recreate a recipe or even purchase a new wardrobe, these days we are all pretty familiar with the power of being influenced and how it can subconsciously shape our spending habits and perception of brands and products.

From mummy bloggers to business experts and from tech bloggers to beauty vloggers, influencer marketing has become one of the fastest-growing online customer acquisition channels and is expected to hit £11 billion by 2022*.

Getting started with influencer marketing can seem daunting so we have created this guide to help.

Want to get started and see the incredible results influencer marketing can bring to your business but don’t want to go it alone? Contact us and we can guide you through this hugely impactful and exciting part of marketing.

What is influencer marketing?

In short, influencer marketing is a form of social media marketing which partners influencers and brands together. Being experts in their fields, influencers consistently interact with their dedicated social following through product reviews, brand endorsements and creating engaging content which is often personal life experiences. A recent survey showed that 80% of consumers have purchased something via an influencer recommendation* … the numbers speak for themselves and the opportunities of influencer marketing are endless.

How can it help my business?

  • High return on investment
  • Reaches target audiences
  • Builds trust with customers
  • Improves brand awareness
  • Encourages brand loyalty
  • Boosts audience engagement
  • Enriches brand content

Influencer costs

Influencer costs can vary widely. The question is not about whether you should or shouldn’t pay, but how. Some influencers are happy to receive gifting in exchange for a social posts or reviews and others require a budget, in which case some things to consider would be their previous campaign performance and standard influencer rates. Establishing these costs early on will save time later down the line.

How to create an influencer brief (your brief to the influencer you are going to work with)

First and foremost, when creating your brief, keep your goals in mind and don’t be afraid to get visual as this will be beneficial to your influencer when you reach out to them. Be sure to include important background information as well as campaign details.

How to find the right influencer

Now you are ready to set out on your influencer search. The best place to start is to ask yourself the following: Who are my target audiences and which influencers do my target audiences follow? Are these influencers truly ‘influential’? Do they have any conflicting campaigns or collaborations?

This will give you a clearer picture of the type of influencers you want to work with and if the partnership would be authentic.

Once you have collated your shortlist of influencers, take time to monitor how their community engages and responds to their content. Don’t shy away from asking for their engagement rates when you outreach, as this can often determine the success of your partnership.

How to measure influencer marketing success

Much like any strategy, measuring the success of your campaign is vital. Ensure you check the key analytics:

  • What was the reach?
  • How many likes did the content receive?
  • What was the sentiment of the comments?
  • How many saves did it achieve?

After this information has been gathered, it will provide a clear idea of the campaign’s overall performance and success.

The value of influencer marketing is undeniable and there has never been a better time to get started. Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.




Hot property: why social media is a powerful sales tool for shifting real estate

With more than half of the world now using social media*, making use of company channels to sell homes is a no brainer when trying to directly reach target audiences.

When the UK entered its first lockdown, the home buying process primarily went online due to safety concerns, but this quickly returned to physical viewings, accompanied with virtual tours to maximise interest.

In the last year estate agents have begun actively using social platforms more frequently to further push available properties, keeping potential homebuyers informed of listings and developments.

Through regular posting, video walkthroughs and influencer marketing – the property industry has blown up on social in the last year with traditional agent activity being combined with social media to boost property sales as a whole.

Combining social media with real estate has untapped potential that the property industry should be utilising as part of its wider marketing strategy.

The UK has the highest percentage of social media users than anywhere else in the world, with social media influencing 81% of consumer buyer decisions **, so its important agents look to utilise social and influencers as part of wider marketing strategies as much as possible, to tap into buyer markets, especially the younger millennial generation.

There are several ways you can use social media to boost your property business:


Inside a £700,000 Nottingham penthouse! (the waterside apartments) ? currently for sale with FHP Living. Let me know what you guys think???

♬ Dancing On My Own – Cimo Fränkel


Generating leads via social media

According to Forbes, social media is the biggest factor in the global property market*** and it’s important to utilise this potential to generate leads for your business. Influencer marketing is one of the best ways to showcase properties and often involves creating shareable content that has the potential to go viral.

Partnering with influencers to provide exclusive tours of properties will create content across YouTube, Instagram and TikTok, giving homes a valuable push to market whilst including key company messaging.

Content such as a ‘walk through’ style tour to promote developments, will in turn generate interest and leads from the talents’ audience.

Social media advertising

Facebook and Instagram advertising is a method of paying to reach audiences on social media. This can be done through crafted ad content or sponsoring existing posts on your company social platforms. Ads are a powerful tool as they can be refined to target a specific audience that may have an interest in properties, for example; age, location, interests and behaviour.

Industry news and insights

Use social platforms to share news and insights into the property industry. This in turn will position the team as experts and build trust and rapport with potential buyers. The property industry is fast moving, and this can be seized as an opportunity to be the first to react to breaking news, for example; stamp duty holidays or the announcement of a new mortgage scheme.


Reviews are incredibly powerful and can be the difference between a client opting to use services or going elsewhere for a company with a higher rating. Create an easy way for clients to leave reviews of the business and use it as a prompt for agents to ask clients upon completion of a house sale or letting.

Here at Jennie Holland PR, we provide social media services to a number of clients in the property sector. For social media support and advice, and to find out more about the best strategies and social media tools for your business, contact the team for a chat.



**Datareportal, 2020


Social media updates that are worth knowing about

Instagram and Twitter have announced some important changes that will mean new opportunities for users of the channels and business accounts.

The power of social media is undeniable in the world of communications and an integral part of any wider PR and marketing strategy, so staying up to date with new developments and constantly changing consumer habits, is a good idea when considering what is worthwhile for your business.

As PR experts, staying abreast of changes in the social media landscape is what we do, to help our clients harness any opportunities available that can benefit their brands.

We’ve listed new Instagram and Twitter updates that we feel are worth knowing about, many of which are functions in the early stages of testing, so we can help clients and businesses stay ahead of the curve.

Twitter updates

Twitter Spaces – currently in the beta testing phase, Twitter Spaces is being compared to the virtual audio-only members chat app ‘Clubhouse’ and allows users of the channel to participate in audio chats.

Super Follow – this feature is expected to be announced this summer, and will allow Twitter users with a larger following, the option to charge a monthly subscription for followers who may want to access extra exclusive content, that other followers wouldn’t be able to see.

Revue – is a new feature that allows Twitter users to publish both free and paid-for newsletters to their existing audience. It has been compared to the US-based membership platform ‘Patreon’, which provides business tools for content creators who want to run a subscription service, allowing them to make a monthly income, providing rewards and perks to subscribers.

Instagram updates

Instagram Live Rooms – one year after Instagram Live was launched, the channel has unveiled an extended Live function that allows up to four participants to go live whilst sharing a screen, in a rebranded format known as Instagram Rooms.

This new function will support fundraisers, Live shopping and badges, and follows the introduction of the audio-only members chat app ‘Clubhouse’, and Twitter Spaces.

New affiliate feature for creators – still in early development, once rolled out this new feature would allow creators to share products and create affiliate content while earning commissions. This follows new developments within channels including Snapchat and TikTok, that are focusing on expanding revenue streams for creators. Instagram head Adam Mosseri unveiled that the channel needed to offer a suite of services in terms of monetising options, if they want to be the No.1 place for creators – watch this space!

Nudity policy will now allow health-related content – Instagram’s nudity policy has been updated to allow ‘photos in the context of breastfeeding, birth-giving and after-birth moments, health-related situations (for example; post-mastectomy, breast cancer awareness or gender confirmation surgery) or an act of protest are allowed.’

Hiding of ‘like’ counts – Instagram is currently testing an option that, if implemented, would allow users of the channel to hide like counts on their posts. Following a bug in early March that allowed users to hide counts on posts, Instagram head Adam Mosseri explained that the channel was trying to ‘depressurise’ the user experience, and said that in the future users may be given the option on a post-by-post basis, to hide likes. An official announcement about the feature is expected in the coming months.

For social media support and advice, and to find out more about the best strategies and social media tools for your business, contact the Jennie Holland PR team for a chat.

Brand profiling in a pandemic

As a result of the pandemic, brands have had to become more resilient and forward-thinking, tweaking PR and communications strategies to ensure alignment with fast evolving consumer habits.

Whilst also focusing on the here and now, business owners need to be setting their sights on long-term security, and through well executed social media, PR and digital marketing, brands can better respond and communicate with audiences in these unprecedented times.

As we’re coming to the end of 2020 and looking to the new year, it’s more important than ever for brands to set sights on the future and ensure communications are strong. As PR professionals, we have shared key brand profiling considerations to help business owners adapt, survive and thrive.


There is a real emphasis on flexibility in terms of communications strategies, and planned content can change quickly, influenced by recent affairs. Consumers are looking for brands to be in tune with what is going on in the world and press and social content must reflect cultural and social issues.  To simply sell products and services is not enough anymore – consumers purchase with brands that are environmentally and socially conscious, so they feel happier when spending, so brand messaging needs to reflect this.

Shifts in consumer behaviour

With this shift in spending habits, consumers are now more open to exploring new brands, and value, quality and purpose are all key attributes that consumers look for. They are happy to move away from go-to brands, choosing alternative companies if they feel they are offered more. This change in consumer behaviour has opened up the market for brands to adjust reach and target key demographics.

Brand response

It has been found that around one in four social media posts now mention COVID-19, and consumers are really engaging with content geared to health, support and people. Creating more empathetic and impactful content is key to resonating with audiences, so tailor social and press materials to include relevant contextual topics.

Supporting the local community is also proving strong during the pandemic, with many pushing the ‘buy local’ and ‘support small’ initiatives. Brands that have successfully removed the outlook of ‘them vs us’ have done well during the pandemic, with consumers favouring the ‘all in this together’ approach, with real voices being heard.

Keeping consistent whilst acknowledging big shifts is also important for instilling trust in a brand. A strong and resilient company is one that a consumer can rely on at any point and brands that communicate with respect, clarity, honesty and consistency, will find consumers returning time and time again.


Contact us today at Jennie Holland PR – as your PR agency, we can adapt and implement new strategies, strengthening your brand and business.

Benefits of using an external marketing agency for social media

In 2020 most people are familiar with the basics of social media – so what’s the point in paying for an external agency to manage this for your brand right?

There is a huge difference between using social media for personal use and for business use, and as a Nottingham social media agency we manage multiple social accounts for clients across a variety of sectors.

Our experience and industry knowledge means that the content we create and the way we manage social media channels on behalf of our clients is of a professional standard. Also our news acumen ensures that we can stay abreast of many events and issues in the daily media sphere, which is invaluable for social commentary and engagement.

We’ve outlined below just a few of the many benefits of using an external PR agency to manage your social media channels.

Keeping the momentum going

Ever have a week where you feel that just don’t have anything to post? Most agencies will plan strategic content in advance so there is always regular, relevant and timely updates. This engages with audiences and shows your followers that you are active and busy.

Knowing real time updates

Social media channels are constantly introducing new updates, and these offer great opportunities to brands to bolster their profile and can even help with e-commerce sales, although they can be hard to spot and navigate at times and can take some getting used to. Agencies receive regular social training which includes forecasting of updates and instruction on how to utilise them for different business needs, to ensure that updates can be as commercially valuable as possible and client strategies can then be adapted accordingly. Did you know that Instagram is introducing a number of updates tailored towards its business users? We’ve rounded them up here.

Knowledge of awareness days and hashtags

Any social media agency worth its salt will have a calendar of content for key awareness days, holidays and seasons. We also know which hashtags make a real impact and how to use these effectively.  We can create posts which latch on to dedicated hashtags to increase visibility, and can equally plan content when we know a particular date is coming up.

Understanding audience and analytics

A social media agency will analyse metrics each month to find out what is working well on social channels in terms of engagement with primary target audiences and what isn’t. These metrics allow us to measure success, plan strategies and tailor future content. At Jennie Holland PR, we produce a report each month for our clients so they can understand the key metrics and how their channels are performing.

Content creation

Many agencies will also create professional visually appealing graphics alongside content for social channels. These graphics can be still or animated, GIFs or just simple relevant stock images. We create still and animated graphics here at Jennie Holland PR that are bespoke to clients, these are crafted to fit the style of any brand.

Tone, language and brand identity

Social media agencies create content which is likely to garner the highest amount of engagement from audiences. Taking into account brand values, identity and services, we define a certain tone of voice and language style, to ensure brand identity is consistent and resonate with target audiences, tailoring content to suit each social channel.

If you are interested in hiring an external agency to manage your social media, get in touch with Jennie Holland PR today.

Instagram is making some big changes – here’s how your business can benefit from them

Social media is a key part of any wider PR and marketing strategy, so it’s important to ensure that your business is staying up to date and utilising free and available tools whenever possible to bolster your brand.

At a time when the world is facing global challenges and economic uncertainty, Instagram is rapidly developing new features that are tailored towards its business users.

The social media app is notorious for constantly releasing new updates and removing features, so it can become hard to keep up with exactly which functionalities are out there and how they can benefit your brand.

To help you stay up to date with the latest Instagram developments, we have listed the most recent updates and explained how your business can benefit from them.


Support Small Business sticker

One of the most welcomed Instagram developments during the COVID-19 pandemic is its growing support for small businesses. The social media app introduced the ‘Support Small Business’ sticker which enables users to show support by advertising small businesses on their Instagram stories. Once your brand is mentioned on a sticker, you can repost the content to your story and direct message anyone who views it.

At a time when supporting local businesses for the sake of the economy is so important, Instagram really hit the nail on the head here. The tool has already proven to be extremely effective for many struggling businesses, helping them to stay connected to their customers whilst reaching new consumers at the same time.


Instagram Shop update

Instagram has announced that testing is underway for a new shop tab feature, allowing users the option to browse and buy from top brands and creators without leaving the app. The most significant aspect of this development is that it will involve the swapping of the activity (heart) icon on the navigation bar, to be replaced with the shop (basket) icon – representing a monumental shift in the purpose of the app. With a greater emphasis placed on e-commerce, Instagram is laying the foundations to be a potentially vital tool for future business transactions.

Whilst users can already purchase items on a brand’s website via a tagged link, this change will see businesses being able to sell their products and services entirely through the Instagram Shop app, potentially cutting costs for many smaller businesses, as well as streamlining purchases. It will also provide an excellent platform to both advertise your brand and sell products without customers having to go elsewhere. However, it has been suggested that a small selling fee will be implicated to brands using Instagram’s Checkout feature, which is something to keep in mind when considering utilising the app for sales.


Instagram Reels

Instagram has also announced the launch of ‘Instagram Reels’, a new short-form video feature expected to rival the app TikTok. Reels will allow users to record short videos with audio soundtracks and will exist inside the app’s Stories feature.

This year, many brands have hopped on board the TikTok bandwagon, using the platform to creatively showcase products and appeal to younger audiences. The announcement of ‘Instagram Reels’ comes following speculation that TikTok could soon be banned in the USA or sold. Therefore, TikTok users could migrate to ‘Instagram Reels’, providing brands and businesses with an alternative established platform to deliver creative video-based content.


Instagram Guides feature

The final feature announced is a new Instagram Guides element, which enables users to access curated content from specific brands and creators. In light of the COVID-19 pandemic, the app is partnering with a small set of organisations around the world to create content focusing on ‘wellness’. Guides allows creators to merge a variety of content into one place under a certain category or topic. To view Instagram Guides, users can click on the new pamphlet-like icon on a participator’s profile, or search within a creator’s Story for mention of a new Guide.

The Guides feature is currently exclusively focused on mental health and wellness; however, it is likely to expand to cover a range of industries and content types. It is predicted that the feature could be extremely beneficial to brands and businesses, allowing companies to connect with consumers on a more authentic, targeted level.




How to utilise social media to nail your relaunch strategy

With many businesses here in Nottingham and across the UK preparing to reopen doors from this weekend, finetuning a relaunch strategy and shouting about it on social channels is one of the most important moves a business can make to ensure customers know you are back.

Everything is changing daily due to the COVID-19 situation, and social media can be an extremely useful tool to cut through the noise and update potential customers in real time about the changes that are happening within your business.

We’ve rounded up some of the top ways to utilise social media as part of a relaunch strategy to help businesses come back with a bang:

Run a social media competition

Use social media to set up a simple competition giving away your products or services in the lead up to relaunch day. Competitions are a great way to attract engagement for a post from your existing followers, as well as reaching potential new ones. Use a simple like, follow and share as your terms for entry to reach new audiences and increase your social media presence.

Put some money behind your social media posts

Putting some spend behind a social media post can increase its reach, meaning that more people can see what you have to offer.

You can also target your audience for your social media posts. As a business owner, you know the customer demographic and personality type that will be interested in your relaunch. You can create audience groups based on age, location, job title, likes and hobbies.

Read more about the benefits of paid social media posts.

Be prepared for questions

Things are going to be different, and people are going to have questions.

Before your relaunch, think about the questions that customers will be asking and draft suitable answers. Once complete, post these to your social media channels – social media will be one of the first places people look when they have a question and it is extremely useful for them if the answer is already there.

This should reduce the amount of people messaging the page, but of course you can still expect there to be enquiries – use the prepared responses to reply to customers fast, who doesn’t love a quick responder?

Let your followers know how the first day was

After your first day, people will be interested to see how everything went. Although government guidelines now permit the opening of many venues, some people may be sceptical about interacting with the public.

Let people know on social media how successful your first day was and how you maintained a safe environment.

Encourage customers to interact with your social media channels

Encourage people to tag you in their posts or set up a dedicated hashtag. Customers will be sharing pictures of their experience at your venue and of the new products that they have purchased. Encouraging people to tag you in their photos allows images of your business to directly reach new audiences, attracting more customers.

Also encourage people to write a review, which will boost your overall ranking on review sites, and will let other customers know what an experience at your venue is really like. A good review gives potential new customers confidence that your venue is worth visiting.

Customers will be looking to sites such as Tripadvisor and google for the top-rated places when looking for somewhere to go, so it’s vital you have a presence on these sites.

Engage with comments and reviews

Although hopefully the reviews you receive will be positive, there might be a few criticisms. Respond to these and show customers that you have taken their feedback onboard.

Also ensure you respond to comments on your social media post and thank people for taking the time to comment. This shows that there is a face behind the name and it gives your brand more personality – customers will really appreciate you acknowledging them.

If you use any of our tips for your relaunch, we’d love to hear about it! Find us on Twitter, Instagram and LinkedIn.

How to gain social media followers

Having a successful social media presence is a vital part of any marketing strategy, and gaining social media followers is a measurable metric on how well you’re performing.

Recently, Jennifer Aniston broke the world record for gaining the highest number of social followers in a short space of time with just one post, so we thought we’d share a few of our top tips on how you can increase your social media followers.

Produce quality content

We say it so often, but content really is king. Not only is this going to get you followers, but it’s also going to keep them. Ensure your content is timely and relevant, as well as visually appealing. If you don’t have access to a bank of professionally taken images – some good lighting and a smartphone camera can surprise you.

Know your audience

Once you understand your audience, you will understand what type of content they are most likely to engage with. You don’t just have to post about yourself and your company updates – post about and comment on relevant and topical things in the industry that your audience will find interesting. This can be anything from news articles to product announcements or policy changes.

Include social media platforms on external marketing materials

Ensure links to your social profiles are on your website and on your email signature. Sometimes customers and clients just aren’t aware that you are active on these profiles, and with social media being a real time update of what’s going on in the business, it’s important for people who support your brand to have the latest news direct to their feed. It also increases your chances of having repeat customers as they can keep up to date with the latest products and services, and as well as finding out about offers.

Remain active

Ensure you post continuously to show your audience you are active on social media. By posting regularly you can easily ensure your content is up to date, and your social media followers will constantly be reminded of you. They may not want to buy a product or service from you at that time, but when the time comes there is more chance of them thinking of you if you have posted recently. We recommend posting a few times a week across multiple platforms.

Interact with other accounts

Interact and follow accounts that are relevant to your industry or in your community. Not only will this build your presence online but fans of people you interact with could be led to your profile. Tag other people and pages where relevant to extend visibility to reach their pages. Following a customer or client could also be good way to get their attention and lead them to your profile.

Use relevant hashtags

Look at trends as well as hashtags and see if you can latch on to anything topical. If you have your own hashtag, make sure people are aware. Put your hashtag in your bio so your customers can tag in their own posts to get your attention. If you don’t want to shove a load of hashtags at the end of a post just for the sake of it, tag up a few keywords in the copy of your post.

While our tips might not get you enough followers to break the internet like Jennifer Aniston did, it can certainly increase your social media popularity, raising brand awareness and driving sales. Get in touch with Jennie Holland PR today and we can help you design and deliver and a successful social media strategy.

The journey from content to consumer

In a world where 93% of buying decisions are influenced by social media*, it’s vital to make sure that not only are you getting your brand message out there, but you are getting the right brand message out there. This is where the journey from content to consumer comes in.

All too often companies use social media to put out regular content, but if little thought goes into posting, then key messaging won’t resonate with audiences.

As content creators, we’ve given a basic overview of content, what it is, and how we ensure that we are producing quality media that reaches and engages the consumer.

Content is King

Social media content can be summarised as visual data shared across online platforms such as Facebook, Instagram and Twitter, to name a few.  The visual data can be anything from text and images, to GIFs and videos, and it can be shared organically or as sponsored content.

The first point to consider when designing content is the purpose. Are you aiming to engage, entertain or educate your audience? Once that has been determined you can then move to the next point: defining the content type.

To ensure we get the best results for our clients, we always consider the ‘content pyramid’ when creating posts for social media output.

Content pyramid showing social media hierarchy of content

The pyramid is built up of three elements:

Bottom tier:

Pillar content – large pieces of content such as blogs, interviews, web copy and videos.

Middle tier:

Infographics infographics create a visual representation of information or data which is the most socially shared form of content**.

Top tier:

Micro content small pieces of content such as GIFs, quotes and images, often extracted from pillar content.

The content pyramid helps to ensure social feeds are optimised for consumer engagement and the three tiers allow categorisation of quality content types that can be produced regularly, whilst avoiding repetition of content that could be considered off-putting to consumers. While the messaging is often the same, there are hundreds of ways to rework content, to reach different audience types.


It’s so important to understand which platforms will be the most effective for your chosen content type and audience, so once content has been defined, the next stage is to pinpoint which social media platforms to distribute media.

On average, 95million photos are uploaded daily on Instagram, Facebook has on average 1.6billion daily active users and Twitter users are posting 140million tweets daily***, so it is important to consider what your consumers want and if the platform is right for the demographic you are trying to reach, for example; it is no good posting bulk text on LinkedIn if you know that your consumer engages more with images on Instagram.

Monitoring progress

After publishing any content, it is important to track progress. Using social media monitoring sites and built-in platform tools, you can track and analyse content to find and report on what is working best.

Monitoring the statistics and data will reveal how consumers are responding to certain content, allowing the content creator to understand what works and doesn’t. If something isn’t working well, it’s vital to go back to the creative drawing board and rethink your approach using the content pyramid.

Harnessing social media should be a key part of any businesses marketing strategy, as it’s such an effective way to raise brand awareness, simply by posting content regularly. It also allows consumers to interact and engage with customers in an instant with the click of a button.

If you want to find out more about how to make the most of your social media, get in touch with Jennie Holland PR on 0115 998 3048.