JHPR progresses with its journey to becoming carbon neutral

Our digital PR executive, Paige, recently completed the six-week Sustainability Community Lab course at Nottingham Trent University to support us in delivering our sustainability strategy.

The course has been designed to support and encourage SMEs in Nottingham to take steps to become more sustainable. The course consisted of Paige conducting in-house research, facilitating group activities and attending events with guest speakers to help build a business proposal.

During the course, Paige developed a business proposal to identify the sustainable changes JHPR already implemented as a business and what we could change further. There were a few challenges along the way, as we operate within a co-working space, and it was difficult to determine what we could and couldn’t change within the physical workplace.

Luckily, we share our space with another company who is on its way to becoming B Corp which is where we aim to be as a business. Our new office space has been designed using recyclable materials for furnishings, energy saving lightbulbs, recycling bins, office plants and more.

At JHPR, we already have a number of sustainable practices and commitments in place, such as being part of the Tree Sisters tree planting initiative, where we have planted over 650 trees and counting. We also organise group litter picks and donate to environmental and wellbeing causes.

As part of marking our six years in business, over the next 12 months we are also committing to six good deeds, to give back to our community. These deeds will include supporting charitable organisations, cleaning up our local areas, and getting hands on out and about in nature. This will be done in work time so we can capture our company’s social value impact and is part of our annual plans moving forward.

JHPR is moving on up… and moving down the street!

As we enter the last quarter of 2022, at JHPR we’re pleased to say it’s been another exciting year of growth for the team and the company, and that’s not all… 

We’re thrilled to announce that we have moved to a new office! 

We haven’t gone far though, as we’re still in the centre of Hockley in Nottingham (one of our favourite parts of the city with independent eateries, bars and shops a-plenty), just down the street from where we used to be.  

Our new address is: 

Western House 

Western Street 

Nottingham 

NG1 3AZ 

It’s a co-working space, so we’re sharing our large open plan office with the wonderful team at architectural practice Arc Design Studio. 

The new space affords us much more room for our growing team, with plenty of meeting rooms and break out areas so everyone can work where they want – be it a desk or a sofa! 

Complete with a games room and excellent coffee machine, we’ve taken the last couple of weeks to settle in as we enjoy this new, flexible approach to working. 

As a company, we are pleased to have recently welcomed new clients to our portfolio and we have some big plans in the pipeline too.  

We can’t say too much right now, but 2023 will have a whole new look and feel to it and we can’t wait to share our plans with you. 

If your business needs a PR or social media boost, why not get in touch? We’ll get the coffee brewing if you’d like to stop by for an informal chat about how we can help you – get in touch with us via hello@jenniehollandpr.com. Alternatively, you can book a free 30-minute consultation to discuss your requirements. 

What’s on in Nottingham this autumn/winter

Being located in the heart of Nottingham city centre, means that we are in-the-know when it comes to the city’s activities taking place this time of year.

As the nights are drawing in, we’ve hand selected some fantastic events from now up until the New Year, with a variety for all ages to enjoy.

Goose Fair

From fairground rides to food stalls, nothing says Nottingham tradition quite like Goose Fair.

The fair started on Friday 30th September and is on until Sunday 9th October. This fantastic event is free to enter and perfect for the whole family to enjoy.

Halloween

In the mood for something spooky? Don’t forget to carve out some time for pumpkin picking. Why not head to Nottinghamshire ‘Pick your own pumpkins’ in Southwell which is free to enter and runs until 31st October?

Or get lost walking around the Labyrinth experience at Nottingham Maze in Arnold from 14th October until 30th October (Age restrictions and entry costs apply).

If you’re looking for something a little less active but still as fang-tastic, visit the Wollaton Hall adventure outdoor cinema on the 27th – 28th of October, where you can watch Hocus Pocus or The Rocky Horror Picture Show for under £20pp. (Age restrictions may apply)

Bonfire

Bonfire Night in Nottingham can be one of the most exciting nights of the year, so we’ve rounded up some of the best firework displays.

Starting with a bang on Sunday 29th November from 5pm, Nottingham Racecourse, Colwick Park, will host fireworks choreographed perfectly to music. (Prices vary)

If you don’t mind travelling outside of Nottingham City Centre, you can see not one, but two firework displays on Guy Fawkes night itself, on Butt Field, Bingham, NG13 8GG. The gates open at 5.30pm with the bonfire being lit at 6pm. (Tickets under £5)

Panto

For all the theatre lovers and families looking for a laugh and festive fun this Christmas, the Nottingham pantomimes are the perfect place for you.

The Theatre Royals performances of Snow White and the Seven Dwarfs start from the 3rd December until the 8th January, but if you can’t wait that long, head round the corner to The Nottingham Playhouse to sing along to Dick Whittington which begins on the 25th November. (Panto prices vary)

New Year’s Eve

To end the year with a bang, look no further than the extravagant, Big Top Ball at Colwick Hall from 7pm on Friday 31st December. The Greatest Showman inspired event includes a three course sit down meal, fireworks and a DJ until 1am. (Tickets are £89pp)

If you’re thinking of something quieter this New Years, head over to Wollaton Hall and Deer Park for their Christmas Light Show, with last entry at 9pm. (Ticket prices vary.)

With all these events in mind, there is something for everyone to make special memories this festive season.

JHPR update: new senior hire

If you have been keeping up to date across our socials, you will have seen that a new team member recently joined our ranks!

Anastasia Smith joined the JHPR team last month, as senior PR manager, and brings with her a wealth of experience and expertise in content creation, which delivers objective-led impact for our clients.

Anastasia has worked within a PR agency setting for more than four years, specialising in B2C clients across food and drink, tourism and leisure, and ecommerce. She has worked with brands such as Pork Farms, Wall’s Pastry, National Accident Helpline, Bunches, Nottingham Castle and John Pye, to name just a few!

Her main role will be supporting a range of clients with digital PR strategies, driving creative content and devising campaigns. She will support and manage our team of executives at JHPR and work closely with the senior team on new business.

Anastasia also recently joined the Framework Knitters Museum in Ruddington as a Board Trustee, supporting the museum with marketing and PR, which will strengthen and expand our expertise across the travel and tourism sector.

We are currently hiring for a senior PR manager or PR manager to join us at JHPR, so if you’re motivated, highly organised and passionate about all things digital PR and marketing, we’d love to hear from you!

There are plenty of perks as well – including regular social events, additional mental health annual leave and flexible working.

Interested? Please give the team a call on 0115 998 3048 or send us your CV to hello@jenniehollandpr.com and we will be in touch.

Our advert is also live on Indeed: https://indeedhi.re/3S5njHa

Greenwashing: What is it and how can brands and consumers avoid it

The term ‘greenwashing’ is a term that is often used in the media, but what exactly does it mean? 

Greenwashing is when a brand claims to have sustainable products and/or practices, without evidence to back it up. Brands have been known to use words such as “eco-friendly” and “conscious”, but consumers would be more inclined to buy into these companies if they were true to their sustainability claims. 

However, we’ve been looking closely at a few brands that do just that. 

UK womenswear brand People Tree uses eco-friendly materials, non-toxic dyes and limits the amount of chemicals, water and wastewater it uses in production. It also has official certifications, including Global Organic Textile Standards, PETA Cruelty Free and Fairtrade, which support the team’s sustainability efforts. 

Pukka Herbs is another brand which stood out for its sustainable practices. Its teabags include organic string, which make them staple-free, plastic-free, compostable and 100% biodegradable. All its packaging is full recyclable, and the company is constantly looking at new ways to improve its carbon footprint. Pukka has impressive ethical, environmental and sustainable certifications, including B Corp, FairWild, Fair for Life, Soil Association and One Percent for the Planet.  

How can brands avoid greenwashing? 

Regulators particularly look for language and broad terms, that could be misleading to consumers, such as “green” or “responsible”. Brands should be clear and concise in their messaging, on what makes them sustainable and eco-friendly.  

To help support claims, brands should provide reputable evidence and up-to-date data to avoid falling onto the greenwashing trap. 

To support their choice of terminology, brands should have reputable evidence to support their claims. With regulations toughening, data should be up-to-date and credible to avoid falling into the greenwashing trap.  

How can consumers avoid falling victim to being greenwashed? 

We’ve put together some signs to look out for you, to help you spot signs of being greenwashed.  

We know many companies and their people are working hard to become net zero carbon, but with everyone making small, conscious changes, we can have a much bigger impact on the planet.  

  • Research into a company’s claims. Brands are often intentionally vague, if more information can’t be found on the website its likely to be a greenwashing tactic  
  • Look out for the labels and certifications, such as Fairtrade Certified  
  • If you spot greenwashing words such as green, natural, eco-friendly, pure, plant-based, responsible and earth-friendly, check for the evidence  
  • Check for minimal packaging. The less materials and ink a company use, the less impact it has on the planet 
  • Buy less. If you’re unsure if a product is trying to greenwash you, don’t make a purchase. The less we consume, the more of a positive impact we have on the planet

If you’re on the road to net carbon zero, find out what you can do to make an impact on the environment by reading our blog: https://bit.ly/3Kjph3S 

Top trends in the food industry right now

The food sector is ever-changing and has completely evolved over the past two years following the shift to home working, which altered consumer habits and food choices.

It can be hard to stand out from the crowd, as well as meeting the needs of today’s consumers, so to give you some inspiration we’ve complied a few trends that are dominating the market and are here to stay.

Environmentally sustainable

With the fast pace of change across the sector, there is more demand for transparency on where ingredients are sourced from and the impact on the environment – 67% of UK adults say that it’s important to have a healthy diet for both themselves and the planet*.

More companies are making the shift towards sustainable operations and using creative ways to communicate it. Whether it’s removing plastic from all packaging, becoming net carbon zero or adapting recipes to contain less fat, sugar and salt.

Colour is key

Poke bowls, rainbow salads and pink burger buns are just a few food trends that have taken over our social channels as consumers opt for vibrant, ‘Instagrammable’ food.

Colours attract attention and help products stand out on shelves, with people gravitating towards bolder, brighter shades to reflect optimism and excitement as life returns to normality.

We’re seeing brands tapping into cultural moods and trending flavours, with sour and exotic choices on the rise like passionfruit, as well as nostalgic flavour iced caramel latte, as consumers look for comforting experiences. Health and wellbeing are also still top of mind, with popular and immune-boosting ingredients matcha, turmeric and ginger making an appearance.

Plant-based remains on top

The rise of the plant-based movement continues, from nut butters to meat substitutes and this year’s biggest trend is fish alternatives as brands look to take vegan and vegetarian products to the next level.

The best way to create a buzz around your brand is to know your audience and connect with them, to help elevate your products, with shareable storytelling content.

Incorporating these trends into your business will help to get your brand noticed, opening up more engagement and reaching more audiences.

Do you need help elevating your brand? Get in touch and to see how you can make the most out of your PR strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

*https://store.mintel.com/report/uk-attitudes-towards-healthy-eating-market-report

JHPR Update: Promotions and new starters

Our digital PR agency is experiencing a significant period of growth and we have lots to share with you.

First up, we are celebrating two promotions, with both Elyssia and Alice progressing to
the roles of senior digital PR executives.

Since joining us last year, Alice and Elyssia have demonstrated passion and dedication in their work and continually strive to keep learning and innovating for the good of our client campaigns.

Well done both!

With a number of new client wins we are also expanding our team. Super pleased to share that Paige Wykes and Laura Markham have joined us as digital PR executives.

Paige joins us from a marketing and social media role having graduated with a degree in BA (Hons) Journalism with creative & professional writing, and Laura has just graduated with a BA (Hons) degree in International Fashion Business and returns to JHPR after completing an internship in last year.

Both will specialise in social media management and press outreach.

Our execs join us at a time of growth, as we welcome new clients from a range of sectors, stemming from legal to recruitment and property to food and drink.

Why you should build-up your LinkedIn profile and what the benefits are

What is LinkedIn?

LinkedIn is a social media platform designed to connect professionals with jobseekers and help them interact all in one place. Whether you’re looking for a new job, hiring someone or just want to chat to other industry experts, LinkedIn is the best place to get started.

By creating a LinkedIn profile, you’re simply showcasing your skills and work, similarly to an online CV which employers and other users can view (this depends on your account settings). You can build-up your connections and find people in similar roles to yourself and or in roles you wish to be in one day. Many people turn to LinkedIn for work-based advice, so this is also another way of interacting with connections by offering your professional advice or opinions.

Getting started on LinkedIn

Creating a profile on LinkedIn is similar to any other social platform, but the aim with LinkedIn is to present yourself in a professional manner.

LinkedIn asks you to upload your past and current work experience, as well as any specific skills you want to share with employers. If you’re creating a page for your business, a great feature on LinkedIn is that you can upload what services you provide which boosts visibility of your profile.

You can find your community by searching for companies you like or want to work for and connect with the people that work for those companies. You also shouldn’t be afraid to reach out to people on LinkedIn — if you have a question or are seeking advice, people on LinkedIn are usually more than happy to help you out.

Why is it beneficial to have a strong presence on LinkedIn?

Building up your presence on LinkedIn is a great way of getting your name out into your community. By digitally networking with other professionals and industry experts, you can gain so much information, whether that be advice, answering polls or gaining access to LinkedIn’s free online courses.

Start conversations by posting and sharing your professional opinions or work anecdotes. Building your presence on LinkedIn by expressing your brand, what you want to represent, and any brand values you stand by is also an authentic way of reaching to the right connections for you. Regularly posting and interacting on LinkedIn can also increase traffic and engagement for your website and other social platforms.

In summary — top tips for building your LinkedIn network:

– Post and share content to your profile on a regular basis

– Use a professional image for your profile picture

– Follow and like similar profiles and pages

– Participate in conversation – react and interact with users posts

– Use keywords and relevant hashtags on your posts

– Don’t be afraid to connect with as many people as possible – reach out to them with a friendly message

Contact our team at Jennie Holland PR for a chat on our social media services on how we can increase your engagement and build a substantial social media presence for you.

0115 998 3048

hello@jenniehollandpr.com

The importance of influencers in PR campaigns

Social media influencers are everywhere today, and subconsciously or not we are influenced by what they say. Followers trust what their favourite influencers say, so working with them is crucial to your marketing strategy for your PR campaigns. In fact, the influencer marketing industry is set to reach $16.4B (£13.5B) in 2022.*

What is an influencer?

Influencers, as you may have guessed, influence people via social media by sharing what they do in a day, what they may be buying and their hobbies, typically with a significant following. Not all influencers have millions of followers … nano and micro influencers, for instance, might have between 1,000 and 50,000 followers, whilst celebrity influencers, such as Kylie Jenner and Ariana Grande, will have hundreds of millions.

What do influencers add?

Companies will choose the influencers they want to work with based on their business goals. They may want to choose people who reflect their characteristics, such as a baby company wanting to collaborate with a mum; or a company may want to target its audience at an older or younger demographic. When done right, influencers can be the key to boosting a company and its profits.

Successful influencer campaigns

  • Daniel Wellington: In 2011, founder Filip Tysander used $15,000 to launch an influencer campaign on social media, which he now owes much of his success to. In a time when influencers were not everywhere you turned, Tysander took a chance on this new way of marketing, and it paid off. He would exchange a watch to micro influencers in return for a post featuring the watch, quoting the brand. Today, Daniel Wellington is worth an estimated $35.87 million** and partners with the likes of Hailey Bieber and Kendall Jenner.

 

  • Dunkin’ Donuts: 2020 saw the then most followed person on TikTok, Charli D’amelio, collaborate with Dunkin’ Donuts releasing a drink titled ‘The Charli’. Her 95 million followers responded extremely positively to the campaign, and over the next year, Dunkin’ held a competition on TikTok with the #dunkinmenucontest gaining 43.5 million views. Charli and Dunkin collaborated on merchandise that sold out and ‘The Charli Cold Foam’ was released. Since the first drink came out, 3/4 sales skyrocketed; there was a 57% increase in app downloads and a 20% increase in cold brew sales.*** This campaign also allowed Dunkin’ to expand their consumer base to teenagers and children.

 

  • Levi’s: In April last year, the brand worked with six celebrities/influencers, from rapper Jaden Smith to youtuber Emma Chamberlain to climate activist Xiye Bastide, in their ‘Buy Better, Wear Longer’ campaign. For Levi’s, the ad was ‘a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.’**** The various industries the influencers came from, and their different supporters, brought a wide variety of potential new customers. After the first half of 2021, Levi’s profits were up 198% … yet another great example of influencer marketing.*****

 

The influencer marketing industry is rapidly growing, so if you are not using this strategy, it may worth your time of day!

Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.

 

* https://influencermarketinghub.com/influencer-marketing-statistics/

** https://www.networthspot.com/danielwellington/net-worth/instagram/

***https://neoreach.com/the-charli/

****https://www.thedrum.com/news/2021/04/19/levi-s-enlists-jaden-smith-top-gen-z-influencers-first-global-campaign-3-years

*****https://www.forbes.com/sites/shelleykohan/2021/07/08/levi-profits-skyrocket-198-as-denim-trend-continues-to-evolve/?sh=37ef554f4b0d

Marketing trends to transform your strategy

The marketing sector is ever-evolving and at times it may feel overwhelming to keep up with all the tips and tricks to smash your marketing strategy. We know how that feels, so that’s why we have taken the load off for you and compiled some trends we think you should be honing in on.

  • Evoking emotion

Content that evokes emotion or hooks consumers to your message are more likely to succeed. In order to do this, you really need to understand your audience and work out what type of content works for them and what doesn’t. This means exploring with your content and analysing how each post performs, giving you a clearer insight into what your future content should also look like.

  • Utilise video content and live streaming

According to LearnHub, video content is 1200% more successful than other content – meaning that it can generate more shares and likes than both text and image content combined*. Beyond video content on stories and reels, 80% of consumer stated that they enjoy interacting with live videos and streams as this allows them to engage with influencers to discuss products and services in real time.

  • User-generated Content (UGC)

Named one of the most compelling ways to build your brands credibility, UGC is on the rise more than ever as consumers tend to trust in brand reviews made by other customers over claims made by the brand itself. When done right, UGC will drive awareness, increase conversions and social engagement, expand reach, and cost-effectively grow your business.

  • Share your values

Showcasing your brand purpose is essential for growth with 77% of customers claiming that they prefer to buy from brand who share their values**. Consumers have started holding brands even more accountable, and have shifted to mindful purchasing habits (which shows no signs of slowing down). Using your platform to showcase your brand’s values allows your audience to connect with your brand further.

We believe incorporating these points into your marketing strategy will open your brand up to a more engaged and loyal audience – ultimately resulting into more sales and leads.

Do you need help putting your strategy into practice? Get in touch and to see how you can make the most out of your marketing strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

* https://www.future-marketing.co.uk/how-to-use-live-video-streaming-on-social-media/

** https://bit.ly/3M7hJk2