Top trends in the food industry right now

The food sector is ever-changing and has completely evolved over the past two years following the shift to home working, which altered consumer habits and food choices.

It can be hard to stand out from the crowd, as well as meeting the needs of today’s consumers, so to give you some inspiration we’ve complied a few trends that are dominating the market and are here to stay.

Environmentally sustainable

With the fast pace of change across the sector, there is more demand for transparency on where ingredients are sourced from and the impact on the environment – 67% of UK adults say that it’s important to have a healthy diet for both themselves and the planet*.

More companies are making the shift towards sustainable operations and using creative ways to communicate it. Whether it’s removing plastic from all packaging, becoming net carbon zero or adapting recipes to contain less fat, sugar and salt.

Colour is key

Poke bowls, rainbow salads and pink burger buns are just a few food trends that have taken over our social channels as consumers opt for vibrant, ‘Instagrammable’ food.

Colours attract attention and help products stand out on shelves, with people gravitating towards bolder, brighter shades to reflect optimism and excitement as life returns to normality.

We’re seeing brands tapping into cultural moods and trending flavours, with sour and exotic choices on the rise like passionfruit, as well as nostalgic flavour iced caramel latte, as consumers look for comforting experiences. Health and wellbeing are also still top of mind, with popular and immune-boosting ingredients matcha, turmeric and ginger making an appearance.

Plant-based remains on top

The rise of the plant-based movement continues, from nut butters to meat substitutes and this year’s biggest trend is fish alternatives as brands look to take vegan and vegetarian products to the next level.

The best way to create a buzz around your brand is to know your audience and connect with them, to help elevate your products, with shareable storytelling content.

Incorporating these trends into your business will help to get your brand noticed, opening up more engagement and reaching more audiences.

Do you need help elevating your brand? Get in touch and to see how you can make the most out of your PR strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

*https://store.mintel.com/report/uk-attitudes-towards-healthy-eating-market-report

JHPR Update: Promotions and new starters

Our digital PR agency is experiencing a significant period of growth and we have lots to share with you.

First up, we are celebrating two promotions, with both Elyssia and Alice progressing to
the roles of senior digital PR executives.

Since joining us last year, Alice and Elyssia have demonstrated passion and dedication in their work and continually strive to keep learning and innovating for the good of our client campaigns.

Well done both!

With a number of new client wins we are also expanding our team. Super pleased to share that Paige Wykes and Laura Markham have joined us as digital PR executives.

Paige joins us from a marketing and social media role having graduated with a degree in BA (Hons) Journalism with creative & professional writing, and Laura has just graduated with a BA (Hons) degree in International Fashion Business and returns to JHPR after completing an internship in last year.

Both will specialise in social media management and press outreach.

Our execs join us at a time of growth, as we welcome new clients from a range of sectors, stemming from legal to recruitment and property to food and drink.

Why you should build-up your LinkedIn profile and what the benefits are

What is LinkedIn?

LinkedIn is a social media platform designed to connect professionals with jobseekers and help them interact all in one place. Whether you’re looking for a new job, hiring someone or just want to chat to other industry experts, LinkedIn is the best place to get started.

By creating a LinkedIn profile, you’re simply showcasing your skills and work, similarly to an online CV which employers and other users can view (this depends on your account settings). You can build-up your connections and find people in similar roles to yourself and or in roles you wish to be in one day. Many people turn to LinkedIn for work-based advice, so this is also another way of interacting with connections by offering your professional advice or opinions.

Getting started on LinkedIn

Creating a profile on LinkedIn is similar to any other social platform, but the aim with LinkedIn is to present yourself in a professional manner.

LinkedIn asks you to upload your past and current work experience, as well as any specific skills you want to share with employers. If you’re creating a page for your business, a great feature on LinkedIn is that you can upload what services you provide which boosts visibility of your profile.

You can find your community by searching for companies you like or want to work for and connect with the people that work for those companies. You also shouldn’t be afraid to reach out to people on LinkedIn — if you have a question or are seeking advice, people on LinkedIn are usually more than happy to help you out.

Why is it beneficial to have a strong presence on LinkedIn?

Building up your presence on LinkedIn is a great way of getting your name out into your community. By digitally networking with other professionals and industry experts, you can gain so much information, whether that be advice, answering polls or gaining access to LinkedIn’s free online courses.

Start conversations by posting and sharing your professional opinions or work anecdotes. Building your presence on LinkedIn by expressing your brand, what you want to represent, and any brand values you stand by is also an authentic way of reaching to the right connections for you. Regularly posting and interacting on LinkedIn can also increase traffic and engagement for your website and other social platforms.

In summary — top tips for building your LinkedIn network:

– Post and share content to your profile on a regular basis

– Use a professional image for your profile picture

– Follow and like similar profiles and pages

– Participate in conversation – react and interact with users posts

– Use keywords and relevant hashtags on your posts

– Don’t be afraid to connect with as many people as possible – reach out to them with a friendly message

Contact our team at Jennie Holland PR for a chat on our social media services on how we can increase your engagement and build a substantial social media presence for you.

0115 998 3048

hello@jenniehollandpr.com

The importance of influencers in PR campaigns

Social media influencers are everywhere today, and subconsciously or not we are influenced by what they say. Followers trust what their favourite influencers say, so working with them is crucial to your marketing strategy for your PR campaigns. In fact, the influencer marketing industry is set to reach $16.4B (£13.5B) in 2022.*

What is an influencer?

Influencers, as you may have guessed, influence people via social media by sharing what they do in a day, what they may be buying and their hobbies, typically with a significant following. Not all influencers have millions of followers … nano and micro influencers, for instance, might have between 1,000 and 50,000 followers, whilst celebrity influencers, such as Kylie Jenner and Ariana Grande, will have hundreds of millions.

What do influencers add?

Companies will choose the influencers they want to work with based on their business goals. They may want to choose people who reflect their characteristics, such as a baby company wanting to collaborate with a mum; or a company may want to target its audience at an older or younger demographic. When done right, influencers can be the key to boosting a company and its profits.

Successful influencer campaigns

  • Daniel Wellington: In 2011, founder Filip Tysander used $15,000 to launch an influencer campaign on social media, which he now owes much of his success to. In a time when influencers were not everywhere you turned, Tysander took a chance on this new way of marketing, and it paid off. He would exchange a watch to micro influencers in return for a post featuring the watch, quoting the brand. Today, Daniel Wellington is worth an estimated $35.87 million** and partners with the likes of Hailey Bieber and Kendall Jenner.

 

  • Dunkin’ Donuts: 2020 saw the then most followed person on TikTok, Charli D’amelio, collaborate with Dunkin’ Donuts releasing a drink titled ‘The Charli’. Her 95 million followers responded extremely positively to the campaign, and over the next year, Dunkin’ held a competition on TikTok with the #dunkinmenucontest gaining 43.5 million views. Charli and Dunkin collaborated on merchandise that sold out and ‘The Charli Cold Foam’ was released. Since the first drink came out, 3/4 sales skyrocketed; there was a 57% increase in app downloads and a 20% increase in cold brew sales.*** This campaign also allowed Dunkin’ to expand their consumer base to teenagers and children.

 

  • Levi’s: In April last year, the brand worked with six celebrities/influencers, from rapper Jaden Smith to youtuber Emma Chamberlain to climate activist Xiye Bastide, in their ‘Buy Better, Wear Longer’ campaign. For Levi’s, the ad was ‘a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.’**** The various industries the influencers came from, and their different supporters, brought a wide variety of potential new customers. After the first half of 2021, Levi’s profits were up 198% … yet another great example of influencer marketing.*****

 

The influencer marketing industry is rapidly growing, so if you are not using this strategy, it may worth your time of day!

Contact our team at Jennie Holland PR for a chat on how influencer marketing could work for your next project.

 

* https://influencermarketinghub.com/influencer-marketing-statistics/

** https://www.networthspot.com/danielwellington/net-worth/instagram/

***https://neoreach.com/the-charli/

****https://www.thedrum.com/news/2021/04/19/levi-s-enlists-jaden-smith-top-gen-z-influencers-first-global-campaign-3-years

*****https://www.forbes.com/sites/shelleykohan/2021/07/08/levi-profits-skyrocket-198-as-denim-trend-continues-to-evolve/?sh=37ef554f4b0d

Marketing trends to transform your strategy

The marketing sector is ever-evolving and at times it may feel overwhelming to keep up with all the tips and tricks to smash your marketing strategy. We know how that feels, so that’s why we have taken the load off for you and compiled some trends we think you should be honing in on.

  • Evoking emotion

Content that evokes emotion or hooks consumers to your message are more likely to succeed. In order to do this, you really need to understand your audience and work out what type of content works for them and what doesn’t. This means exploring with your content and analysing how each post performs, giving you a clearer insight into what your future content should also look like.

  • Utilise video content and live streaming

According to LearnHub, video content is 1200% more successful than other content – meaning that it can generate more shares and likes than both text and image content combined*. Beyond video content on stories and reels, 80% of consumer stated that they enjoy interacting with live videos and streams as this allows them to engage with influencers to discuss products and services in real time.

  • User-generated Content (UGC)

Named one of the most compelling ways to build your brands credibility, UGC is on the rise more than ever as consumers tend to trust in brand reviews made by other customers over claims made by the brand itself. When done right, UGC will drive awareness, increase conversions and social engagement, expand reach, and cost-effectively grow your business.

  • Share your values

Showcasing your brand purpose is essential for growth with 77% of customers claiming that they prefer to buy from brand who share their values**. Consumers have started holding brands even more accountable, and have shifted to mindful purchasing habits (which shows no signs of slowing down). Using your platform to showcase your brand’s values allows your audience to connect with your brand further.

We believe incorporating these points into your marketing strategy will open your brand up to a more engaged and loyal audience – ultimately resulting into more sales and leads.

Do you need help putting your strategy into practice? Get in touch and to see how you can make the most out of your marketing strategy via our email hello@jenniehollandpr.co.uk or call us on 0115 998 3048.

* https://www.future-marketing.co.uk/how-to-use-live-video-streaming-on-social-media/

** https://bit.ly/3M7hJk2

The business of social media marketing

Why are social media platforms so important for business growth?

Social media has become an integral part of many businesses’ marketing strategies, and with good reason. According to most recent statistics, 58.4% of the world’s population now uses social media1, giving businesses the opportunity for exposure all over the world at the touch of a button.

Our latest intern here at JHPR, Harry Holden, has complied together a few top tips on why businesses should be utilising social media to market their services and branding, if they aren’t already…

By using social media, businesses can expand on and create new relationships with their target audiences, and they can receive feedback much easier and quicker – the immediacy of social media provides a viable way to deal with any grievances or queries customers may have in real time through formats such as live chats, FAQs and online surveys.

This does however mean that businesses need extra manpower in order to be able to reply to queries efficiently as brands have to make sure they are able to respond to a customer’s question or comment promptly. Failure to reply in good time may leave customers feeling abandoned and frustrated which could result in losing confidence in the brand.

Another benefit of using social media for a business is that it creates an easy avenue for creating a visual, online presence which, if done effectively, further solidifies a brand’s identity. This could lead to trust in the brand and increased loyalty which, in the long term, will most likely result in increased sales and business longevity.

It is also worth mentioning that, as social media is constant and available, there is always opportunity for someone to see it – this is hardly surprising considering users spend, on average, two and a half hours a day on social media2.

This does mean however that it is important for businesses to put in the research and suss out when is the best time to schedule their posts – audiences don’t want to be bombarded with multiple posts at a time but they also want to be able to rely on a businesses’ constant online presence and availability, so getting that balance is really important – a tricky task for a social media marketer as this takes time to get right, but it’s worth it.

One of the biggest reasons to use social media in terms of a marketing strategy is that businesses are not only able to look at detailed insights into their own company – they can also look at what competitors are doing and see what is working for them, meaning firms can then plan and tweak their own future strategies, to keep up to date with trends and successful campaigns and stay ahead of the game.

Being able to measure how well and how often posts are being interacted with will also give businesses valuable insight into what is working well and where perhaps more focus and time should be spent – businesses can do this by looking into online engagement stats such as impressions, reach, website taps, followers and likes. Keeping a social media report is always a good idea so that businesses can compare month on month how they are doing.

1 2 smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#:~:text=Some%20of%20the%20key%20takeaways,social%20media%20is%202h%2027m

The Benefits of Internships to Students and Businesses

Internships and work experience programmes are becoming increasingly popular, serving a multitude of benefits to both students and businesses alike. Overcoming the effects of the COVID-19 pandemic and the reduction of overall placements offered to students, businesses are now able to offer work placements again, bringing back a host of benefits to the business workforce, as well as the student cohort.

If you’re sat wondering what these advantages are, let’s explore!

Benefits for students:

  1. Competitive Advantage

Gaining work experience as a student is imperative, especially in a post-pandemic world where application rates are so high. Having a CV that sets you apart from peers is super important and something that will increase your chances of being hired and landing your dream job – because who doesn’t want to fast track securing their dream role?

  1. First Hand Experience

Real-life job experience gives you the chance to explore a variety of different areas that you may be interested in, which allows you to weigh up the sectors that you resonate most and least with in your chosen industry. Having a well-rounded view of these various roles will undoubtedly be helpful after graduation, rewarding you with a much clearer understanding of the career path that you want to go down.

  1. Building Your Network

Having a strong network can be helpful when it eventually comes to job searching, as this could even lead to a job offer from a connection that you have met through a work placement. Internships are great ways to build your network, especially by adding colleagues on LinkedIn where you can gain exposure and get your name out there to potential future employers. Having a strong network at the beginning of your professional career is invaluable and it’s great to continue these relationships after your internship ends.

  1. Securing References and Recommendations

After completion of an internship, it’s helpful to get feedback from your employer. This also offers the opportunity for you to ask for a reference or LinkedIn recommendation which are great to show future employers. It’s definitely worth asking!

  1. Build Confidence

Working as an intern sometimes means throwing yourself into the deep end, but this is not always a bad thing! Facing challenges head on and managing to overcome them is a great way to build confidence and self-esteem, with the effects of this not only affecting your work life but also your personal life too. Why not spark some newfound confidence and take the leap to find an internship today?

Benefits for Employers:

  1. Valuable Support and Increased Productivity

Taking on interns in your business can be hugely beneficial, one of which is allowing current employees to gain useful support on existing projects. By allowing interns to assist with ongoing company work, it can enable other colleagues to put their focus into more advanced projects, knowing that some of their other work is taken care of. This benefits both individuals, allowing work to be completed whilst teaching the intern key new skills.

  1. Mentorship Opportunities

Offering mentorship to potential future leaders in the industry can boost company morale and promote a healthy work culture. By knowing that you are helping to develop the careers of aspiring students, current employees may experience a higher rate of job satisfaction, boosting motivation and increasing effective team leadership.

  1. Excellent Publicity

Companies that offer internships and work placement programmes are often commemorated in the industry for allowing the new wave of professionals to gain key experience. Offering these placements can also increase a company’s visibility amongst universities, often broadening the employment pool even more.

  1. Employee Candidate Pool

Taking on interns can introduce companies to prospective employees who are well suited to their business, allowing them to assess the likelihood of the intern being a good team fit, as well as teaching fundamental skills and procedures that the company follows day-to-day. This could result in recruitment and training costs being reduced if employers decide to take on previous interns who have already experienced working with them.

  1. A Fresh Perspective

Often fresh out of university, interns can offer businesses a new perspective on their day-to-day procedures. With the growing presence of companies and businesses on social media, interns may be able to apply their technology skills to bring new creative opportunities that could boost social media marketing and online engagement.

Interested in applying for work experience at JHPR? We’d love to hear from you! Send us an email with a few details about yourself, what you’re studying and why would you like to join us to hello@jenniehollandpr.co.uk

By Eleanor Jarvis

JHPR teams up with charity to promote UK’s first live mental health event of its kind

We are extremely pleased to be working with Birmingham-based charitable organisation Be;Live, in the build up to its greatly anticipated, first-of-its-kind, live mental health event, taking place in Birmingham next weekend (2nd April).

We have a wealth of experience in the not-for-profit sector and have been appointed to provide digital PR services on a pro-bono basis for Be;Live — to build awareness and maximise ticket sales for the upcoming event.

Be;Live was founded by James Crystal who began the organisation after suffering abuse as a teenager which manifested into several years of substance misuse and criminal activity, eventually leading to a prison sentence and a diagnosis of PTSD and depression.

Now aged 28 and five years sober, James’ and the event’s aims are simple: to educate, inspire and empower people around the topic of mental health and ultimately contribute to reducing the UK’s stark mental health statistics.

Be;Live brings together not only professionals and specialists but also those with lived experiences, who have survived serious adversity, to share their stories, support and advice in order to change the way we all see mental health, providing tools for attendees to take the first steps in creating positive mental health.

Taking place at Gas Street Central in Birmingham on Saturday 2nd April 2022, the event – which can be attended in person or virtually – will feature a range of guest speakers, including former Sky Sports presenter, Simon Thomas and ex-premier league footballer, Clarke Carlilse among many others, who will be sharing their own personal stories around mental health.

The JHPR team have been busy providing publicity services to Be;Live by securing print, online and broadcast media coverage for the event, as well as influencer marketing services.

Georgina Mackintosh, our senior PR manager, said: “We are honoured to be working with Be;Live – James is a hugely inspiring and humble individual who, after going through traumatic events and facing mental health struggles of his own, is now striving to help others and let them know that no one has to go through hardship alone.

“As a midlands-based digital PR team, we are proud to be able to offer our expertise to help promote this unique and important event – which is open to everyone and free for students.

“Be;Live is an event unlike anything the UK has seen before and it will make a real impact on people’s lives, both those who want to improve their own mental wellbeing but also those who simply want to have a better understanding of mental health to support friends and family. We look forward to attending this year and for years to come.”

James Crystal, founder and managing director of Be;Live, said: “We’re overwhelmed with the amount of support we’ve had from businesses who are extending the work from our small team here at Be;Live.

“The team at Jennie Holland PR have delivered so much more than we could have hoped including an interview with Global and several PR pieces in press to help drive awareness of our event. It goes without saying, it’s the people behind these supportive brands who have understood how important an event like Be;Live is and we honestly felt Jennie and her team were just as passionate about our cause as we are. We’re eternally grateful for all of their support.”

Ticket sales and brand sponsorship of the event will raise funds for independent mental health charities who provide free mental health services on the front line.

In person event tickets start from less than £23, and virtual event tickets costs just over £10. Further information about the event can be found at www.belive.org.uk.

#BreaktheBias: What is International Women’s Day and what it means to Jennie Holland PR?

From the inspiring women in our families and friendship circles, to our remarkable female clients and the fantastic women we work alongside daily, we consider ourselves very fortunate here at JHPR to be surrounded by such amazing women.

International Women’s Day (IWD) is celebrated each year on the 8th of March, honouring women of the past, present and future generations who have championed change in gender equality.

Countries all over the world unite today, inviting men and women to partake in campaign efforts to raise awareness and celebrate the social, economic, cultural and political achievements of women.

The origins of International Women’s Day can be traced back to March 8, 1857, when garment workers in New York City staged a protest against inhumane working conditions and low wages, according to the United Nations (UN). In 1908 a women’s rights march in New York City saw 15,000 people advocating for better pay and voting rights.

IWD was then commemorated in the United States with countries like Austria, Denmark, Germany and Switzerland joining the occasion in 1911. The day has since been marked annually on March 8.

The theme for the International Women’s Day 2022 is Break the Bias.

Knowing that bias exists isn’t enough, whether deliberate or unintentional, bias, makes it incredibly difficult for women in their careers and personal lives. The focal point for this year’s campaign is to raise awareness and rally gender equality.

We wanted to use today to highlight what International Women’s Day means to team JHPR and what you can do to get involved.

Why is International Women’s Day important?

Managing director, Jennie said: “International Women’s Day shows people where there are biases and where there needs to be education.”

“It educates people on the current issues and brings together people who are working towards a shared mission of making things better for people from every different background. It’s an important way of highlighting women’s issues and rights.”

What does International Women’s Day mean to you?

Digital PR executive, Alice said: “It’s a wonderful recognition, I think, of everything women have been through to get to where we are now. We are strong, we are determined and yes this should be recognised every day, but I think it’s nice to mark something in the calendar just to especially appreciate it for a moment.”

“Also, in the world we live in now, with many people identifying more as women, that just adds a whole other level … and I think this year, women’s day will be more about that than ever … look at who is part of this women’s tribe NOW, you know? It’s more about what being a “woman” means I think as opposed to actually BEING a woman?”

Do you have a favourite quote to share for International Women’s Day?

Senior social media executive, Nav said: “A quote that has stayed with me is in fact from Beyonce, “Don’t just talk about it, be about it.”

“Sometimes I feel like it is so easy to talk and think about things you want to do, but never end up carrying these dreams out. This quote just reminds me that actions will always be louder, be fearless and go out for what you want!”

Who inspires you?

Digital pr executive Elyssia said: “I’d say my family and friends. I am incredibly fortunate to be surrounded by strong, independent and resilient women in my life, who inspire me on a daily basis.”

Are there charities or organisations you follow, that inspire you?

Senior account manager, Georgina said: “ The amazing charitable work that is going on in countries where girls and women face unbelievable treatment because of their gender.”

“Charities such as Fields of Life https://fieldsoflife.org/ – which we have had the pleasure of working with in the past – are working to provide young girls with an education, period products and clean water in regions including East Africa and elsewhere.” Their work helps to ensure that girls needn’t miss school because menstruation causes them to stay at home in ‘shame’, or because they have to walk several miles every day to collect water instead.”

How do you think we can all help to break the bias and live in a gender equal world?

Senior account manager, Katie said: I think it’s important that women speak up against any form of discrimination in a personal sense or if you see something you don’t think is right – whether in the workplace or in your life outside of work.

We should also be supporting other women where we can in their endeavours and elevating their successes. Education is also key – there are so many resources available to all to understand just how unequal society is in specific industries.

What can you do today to get involved?

The IWD campaign is encouraging people to send or post photos of themselves with their arms crossed in front of their chest to represent the #BreakTheBias theme this year. The #IWD22 hashtag will also be used to bring together conversations online.

You could add on a pop of colour today and show support by dressing in campaign colours which are purple, green and white to represent justice, dignity, hope and purity.

Resources on the International Women’s Day site signpost users to educational materials and women’s charities that help towards the global support for gender equality.

We wanted to do our bit as a team by hand selecting a collection of International Women’s Day messages and wishes to share with the women you love, appreciate and admire on this memorable event:

I just wanted to thank you from the bottom of my heart for all things you do! Happy International Women’s Day!

Cheers to a woman who never stopped trying. You taught me what endurance and hard work are. Happy international Women’s Day.

You are bold, beautiful, compassionate and caring. Wishing you a very happy international Women’s Day.

For all the times you’ve brought a smile and made my days seem brighter. Happy International Women’s Day!

Where to begin? Advice from the JHPR team on embarking on your chosen career path

Starting out in any career – whilst incredibly exciting – can be really quite daunting, and overwhelming too. Naturally, there’s the feeling of wanting to get it right the first time but the truth is, you never really know until you try.

As spring fast approaches, 2022 has started to feel rather unsettling to say the least, with many unknowns ahead. When the world seems like an uncertain place, it is easy for any of us to lose our way; perhaps start to question things, panic a little about what we want out of life and where we’re headed, and think about what’s really important to us – if we weren’t doing that already, that is!

That’s why we thought now would be a good time to put together some words of wisdom from the JHPR team, to give some insights into how and why we each arrived at where we are now – for those in particular who are just starting out on their PR career path but who are perhaps feeling a little like a rabbit in headlights!

So first up, we have she who steers the JHPR ship – our director, Jennie:

“I learnt about PR while looking through university prospectuses at college and was fascinated by the subject and what a career in this industry would be like. When I applied, there were just three universities in the country offering a Public Relations degree and all were very much in demand.

Fast forward four years and finally a graduate, I started as a PR exec in an in-house role and quickly moved on to agency, which better suited my personality and need for variation. Until I read about PR in the prospectus, I had no idea what I wanted to do.

My advice is don’t take a course or job because you feel it’s what you should be doing – choose a path that either excites or intrigues you.”

Next, we have senior account manager, Katie:

“After graduating with a degree in Fashion Communication and Promotion at Nottingham Trent University, I worked within PR and marketing roles, in-house for brands, for a number of years which began my love for the industry. I would regularly be in London, meeting with magazines and influencers, selling in products and stories which I thoroughly enjoyed.

I particularly loved the fast-paced nature of PR and the ability to be really creative with campaigns and strategies. This led me to the agency world as I wanted to learn more about different industries and apply my thinking and experience to many various businesses and challenges.

If you are interested in certain career paths, my advice would be to experience them with internships and work experience where possible, to know if it’s a good fit for you – as in a real life setting, it can be very different to how you imagined.”

Next up, we have fellow senior account manager, Georgina:

“My pathway into PR started because of my love for the written word – 

after graduating from university, I helped my mum create a website for her business, along with other marketing materials, before I decided to explore the world of PR through an internship with an agency. This work experience gave me fantastic insight into all things communications, and I was able to get involved with some exciting campaigns that grew my confidence and knowledge of the industry.

From there, I continued my agency career which has provided me with the variation and creativity that I enjoy. I consider it a huge positive that I am able to work with so many different businesses in various sectors and apply my experience to creative campaigns as the world of digital PR continues to evolve.

My advice for anyone unsure about which career path to take is to do what you enjoy above anything else and explore internship and work placement opportunities to gain more insight. Even if you decide an industry isn’t for you, you will still benefit from the valuable professional experience.”

Fourth, it’s senior social media executive, Nav:

“When I was finishing my English degree, I was sure I wanted to pursue a career in journalism. However, during my work experience at a newspaper agency, I was introduced to the world of social media marketing which sparked an interest in me. From then, I knew this was the industry I wanted to build my career in – that is when I began my agency experience in social media. 

A career in social media stood out to me because no day is the same! Platforms are changing more than the weather and I love the challenge of keeping up and understanding how to use each platform to maximise exposure for different businesses. 

My advice would be to take risks and don’t rush. You may accidentally fall into your passion, even when you are working in industries not related to your career. Look more at the skills you can learn and develop on, rather than the job roles. 

Be bold – and brave!”

Fifth, we have digital PR executive, Elyssia:

“Alongside my International Fashion Business Degree, I did an internship for a local fashion brand, which is where I found my love for the creative industry.

After graduating, I freelanced for small local businesses in Nottingham to help them set up their online presence and promote brand awareness. From there, I joined a fast-paced agency which was a very different feel – hitting the ground running, I was working on exciting campaigns with celebrities and attending press events in London with clients.

I would encourage anyone with any interest in this industry to get as much work experience as possible and home in on skills that you will need to progress.”

And finally, we have fellow digital PR executive, Alice:

“I can certainly vouch for work experience as it’s a huge part of why I am where I am today. Following my undergrad degree in English Language in Birmingham, I did two weeks work experience with Jennie here in Nottingham, followed by a further two weeks with another PR agency in Lincoln – my hometown – which I thoroughly enjoyed. It was a really interesting and valuable experience to see how two different agencies functioned, and to be in the thick of the industry.

At the time however, I was applying for lots of different jobs to try a few things out and spontaneously accepted a job at a hotel in Yorkshire where I worked for a year. I then moved to Nottingham and completed my MA in Broadcast Journalism… I’d always dabbled with the idea of an MA in journalism, and loved Nottingham as a city, but PR kept coming back to me – I was even told by some of my tutors that my writing was often quite PR-orientated! I then worked as a post lady in Newark during the pandemic whilst job-hunting, but luckily heard from Jennie again – who I had stayed in contact with – who asked if I was seeking a job in PR, which I very much was!

It’s so exciting to be embarking on a new career path, and I feel very lucky to be part of the JHPR team. Within the world of PR, I particularly enjoy writing releases, building relationships with different clients, and learning new things about different industries every day… So considering my journey into the industry, my advice would be to try lots of different things out because that way, when you end up in a career you enjoy and feel fulfilled in, you’ll know it’s the right fit for you!”

Don’t forget…

We’re on the hunt for a PR Account Manager and Senior PR Account Executive to join our growing JHPR team here in the Lace Market – the heart of #Nottingham.

So if PR is up your street and you have skills and experience to offer, then get in touch.

For details, please visit our “We are hiring!” blog here https://bit.ly/3IGG4Md or head to Indeed.