Christmas is the perfect time of year to work extra hard on your social media and promote your business in a stimulating way. It’s important for you to engage with consumers to grab their attention and nurture your relationships with them.
Whilst many are investing more time online, it makes sense to utilise the festive period to further connect with customers who will be spending money online and making decisions about the new year during the Christmas build up.
At Jennie Holland PR, we spend our time creating engaging content for our clients to bolster brands and connect with audiences, and we have shared our top five social media ‘dos’ for staying engaged with followers over the festive period.
1. Create a Christmas competition
Social media competitions are a great way to generate engagement and buzz around your brand, particularly if they’re fun and festive! It’s important before launching and promoting a Christmas competition that you identify your business goals and what you wish to achieve. Goals may be to grow engagement rates, drive traffic, or simply boost sales. Most importantly, make your Christmas competition engaging, to help you attract customers and stand out from the competition.
2. Design and post festive content
A simple yet effective way to make your social media fit for the festive season, is by creating festive visuals and content for your social media feeds/pages. For example, you could edit your brand logo or social profile picture by adding a Christmas filter, or introduce festive colours such as red and green across your pages to add a seasonal, inviting touch. Although, be careful not to steer too much away from your own brand identity.
3. Don’t stay quiet
Christmas is undoubtedly one of the busiest times of the year for most businesses, but it’s important that your brand and its communications are louder than ever during the festive build up. Competition is likely to be highly increased around this time and it’s vital that you give consumers a reason to shop with you over your competitors, in an oversaturated market – so consider how you’re promoting services, use high quality visuals to ensure your brand resonates, and engage with customers as much as possible.
4. Wishing your customers well
One of the best ways to connect with and develop relationships with your customers is by wishing them well and thanking them for their business during the festive season. Customers feel really valued when you acknowledge them and even a simple Merry Christmas and Happy New Year message goes a long way to showing the personality behind your brand and the fact that you care.
5. Launch a blog
If you don’t have a blog on your website at this stage, the new year would be the perfect time to launch one. Blogs are a really useful tool for increasing traffic to your website, as well as creating an identity for your brand that consumers can engage and resonate with. There are tonnes of new year related themes that you could kick start your blog with, to get your customers reading and engaging – starting with business resolutions for the future.
Contact us today at Jennie Holland PR – as your PR agency, we can adapt and implement new strategies, strengthening your brand and business.